Carlsberg is the undisputed market leader in Northern Europe with No. 1 positions in Denmark, Sweden, Norway, Finland and the three Baltic States.
Western Europe accounts for a large part of our annual revenue. Local power brands combined with internationally known beers make up a unique portfolio, which allows us to grow in mature markets.
Eastern Europe is an important growth market for the Carlsberg Group. We are making significant investments in the region, aiming for growth in both volume and value.
Carlsberg's first exports to Asia began in 1869. Today, this region includes numerous emerging markets, and we are focusing on establishing positions for future growth.
Export, License and Duty Free, brings Carlsberg brands to the world
ExLiD, our division for Export, License and Duty Free is responsible for selling and marketing Carlsberg's international brands in markets where we do not have any breweries of our own. It builds strong market positions through dynamic partnerships and exceptional market insight.
Initially only the Tuborg and Carlsberg brands were sold through export and license, but brands such as Holsten, Moussy, Tetley's, Ramlösa, Skol and Birell now form part of the ExLiD portfolio.
Altogether, ExLiD works with around 95 different markets, grouped into the major regions of Middle East & Africa, Americas & Oceania, Europe and Duty Free, Travel Retail & Greenland. Some of its most important markets are Belgium, Ireland and Canada.