Economic Contribution

Our impact on society goes far beyond delivering enjoyment to consumers. It extends to meaningful economic and community contributions.

We play a vital role in strengthening the economy by generating employment within our operations and the broader industry, while also making significant tax contributions.

8.1, 8.7 & 8.8

Our commitments in Malaysia and Singapore align with the United Nations Sustainable Development Goals (UN SDGs), particularly Goal 8, which promotes sustained, inclusive economic growth and the creation of productive, high-quality jobs.

In 2024, our operations contributed RM1.2 billion in excise duties and taxes to the economies of Malaysia and Singapore, while directly employing 826 individuals across these markets.

Beyond our direct economic impact, we supported local communities by sourcing from small and medium-sized enterprises and collaborating with music festival organisers and NGOs to enhance societal well-being.