A core element of our strategy in 2011 was to ensure that sustainable best practices continue to be integrated throughout Carlsberg Malaysia's value chain.

Our CSR Framework

Carlsberg Malaysia is committed to making a positive impact on our diverse range of stakeholders including our shareholders, employees, customers, consumers, associates or the communities and environment in which we operate. We have formalised our CSR Framework which covers four key areas: our community, our environment, our marketplace and our workplace. These four broad areas are supported by our six CSR policies: Labour and Human Rights, Marketing Communications, Health and Safety, Business Ethics, Community Engagement and Environment. These policies are integrated into all areas of our business and communicated to each employee at every level of our organisation.

Our Six Key CSR Policies

Carlsberg Malaysia’s six key CSR policies cover areas that are vital to conducting our operations in a responsible, sustainable and profitable manner.

Labour and Human Rights

Our employees are of great value to us and are key to our success. We shall strive to establish a workplace where our employees can develop their potential in an open and inspirational working environment.

Marketing Communications

“Enjoyment in moderation” is the philosophy that guides all our marketing. We as a company take our social responsibility seriously. Our brands are household names: we know that they play a part in the lives of millions of our consumers, all over the world.

Health and Safety

Carlsberg Malaysia shall be committed to achieving high standards of health and safety throughout our business as we recognise the significant contribution of good health and safety conditions to our overall business performance.

Business Ethics

At Carlsberg Malaysia, we believe in fair and transparent business practices. Our Business Ethics Policy seeks to ensure ethical business conduct by guiding our employees when they face dilemmas of a business ethics nature in their day-to-day tasks.

Community Engagement

Being engaged with society is one of the Carlsberg Malaysia Winning Behaviours. We recognise our impact and the opportunity to engage with the communities where we operate – and we are committed to making a positive contribution.

Environment

The sustainability of the environment plays a vital role within our business. The continued success of our business is directly linked to the health of the environment. However as we grow, our environmental impact increases, and we are therefore continually looking for ways to reduce our impact on the environment and climate.