13/06/2012

Kronenbourg 1664 L ‘APERITIF FASHION Returns With High French Glamour

Kronenbourg 1664 L ‘APERITIF FASHION brings to life the ‘Art of Pleasure’ with another astonishing display of French glamorous influence in Malaysian fashion on 13 June at the Rootz, rooftop of Lot 10. The event, laced with artistic allure, acquainted revellers with the brands reinvention of the Happy Hour.

MD Soren Ravn, Managing Director of Carlsberg Malaysia shared, “Since the launch of Kronenbourg 1664, it has commanded a premium brand positioning that leverages its quality and celebrates the authentic ‘Art of Pleasure’ with the liberty to savour it your own way. Tonight’s event has been specially crafted to make everyone’s Kronenbourg 1664 experience one that is contemporary, charismatic and spontaneous”.

Amongst the luminaries of the fashion world was Kronenbourg 1664 L ‘APERITIF FASHION’s key mentor, world-renowned Malaysian-born shoe designer, Tourism Ambassador of Malaysia to UK and a Honorary Doctor of Arts of the De Montfort University and Kronenbourg 1664’s fashion mentor, Dato’ Prof Jimmy Choo, OBE. Joining him were fashion idols and L’APERITIF FASHION’s brand ambassadors, Andrea Fonseka, Amber Chia, Gillian Hung and Keith Kee.



Partnering with icons in the fashion industry, Kronenbourg 1664 formed alliances with Prof Dato Jimmy Choo OBE, Andrea Fonseka, Amber Chia, Gillian Hung and Keith Kee to be judges at each designer night where the winner is set to enjoy a mentorship session with Prof Dato Jimmy Choo OBE in London.

The Kronenbourg 1664 L ‘APERITIF FASHION series’ third installment presented the works of two budding and talented designers. Endy, only 20 years old featured his futuristic collection of block colours perfect for the 21st century while Herane Zera took a completely different approach with a more avant-garde expression.







The highlight of course was the Kronenbourg 1664 jacket, of which was collaboration between both fashion stylists, combining their talents and interpreting the champagne of beers, an elegant red, blue and white landscape wrapped the enigmatic bottle emphasizing the eminent qualities of the beer.

The Kronenbourg 1664 L ‘APERITIF FASHION series was conceptualized to offer beer lovers a one-of-its-kind experience during their happy hour get-togethers. Being the champagne of beers, it seemed befitting for Kronenbourg 1664 to introduce its own culture, infused with two synonymously French ways of life – Aperitif, which is a pre-dinner drink culture and fashion.

For more information on L ’APERITIF FASHION, please visit www.facebook.com/KronenbourgMY

Click the title below to download the press release of the launch of the third official

L ‘APERITIF FASHION by Kronenbourg 1664