More Than A Quarter Million Raised Through Heart To Heart Charity Concert
Carlsberg Malaysia makes a return in its CSR initiatives by presenting its fully funded “Heart to Heart Charity Concert”. The charity concert which doubled as a fund raising charity platform also announced its great result of accumulated funds of RM409million via three Chinese fund raising campaigns and concert which was successfully held on 19 April at the HGH Convention Centre, Sentul.
The brewer’s strong believe in “sharing with the community in an unconditional basis” presented a mock cheque with a total of RM310,000 to financially assist 21 charitable homes, The Society of Interpreters for the Deaf, National Council for the Blind, Malaysia as well as two Chinese and one Tamil schools. The bodies received RM10,000 to fund the operation and maintenance of their homes, centres and schools. Adding icing to the cake, the brewer also made a special contribution of RM50,000 to SportExcel.
To make the “Heart to Heart Charity Concert” more memorable, the brewer kicked off its flagship community programme, the Top Ten Charity Campaign for the year 2012 by featuring a magic show performed by Soren to launch the gambit.
The charity concert continues to surprise audience with a special singing performance by 13 year old Wong Yaan Xinn from SMJK(C) Nan Hwa, Setiawan, who was recognised by her remarkable talent through a Taiwanese singing reality show.
Building on its favourable momentum at the charity concert, a new artiste line-up and program content of the 2012 Top Ten Charity Campaign was announced. Christopher Lay, Amy Wang, Lin Jia Jun, Wil Wong, Ke Qing, Peace (champion of Astro singing competition), Pink Tan and Athena Beh (winners of Taiwanese singing reality shows) as well as Daniel Lee (the winner of Malaysian Idol 2005) will be featured at the first and second leg of the charity campaign. As an additional bonus to all fans and supporters, Thomas & Jack and Jack Lim, MyFM presenter or known as Ah Beng will be making a special appearances at the selected charity road shows.