Assistant Manager / Senior Executive, Channel Development, On-Trade Channel

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Support the overall On-Trade channel operations for Carlsberg Malaysia.  This includes operations planning, deployment, implementation, tracking and monitoring of marketing and channel programs to ensure meeting of channel objectives.


Channel Development

  • Plan, execute and monitor channel strategies implementation
  • Support sales to win, retain and bring Carlsberg’s portfolio of brands to life in the channel
  • Track, analyse and review channel performance, and make recommendations

Operations Excellence

  • Manage assigned projects within budget and timeline
  • Strong follow up follow through with key stakeholders and arrange to ensure collaterals deliver on time for sales execution
  • Coordinate and consolidate the execution of national marketing activities, channel initiatives and customer activities
  • Manage processing of Trade Marketing fund
  • Support the preparation of promo selling story, mechanics and promo bulletin for sales execution
  • Challenge objectively to improve ways of working and deliver better result


  • Embrace triple As – Alignment, Accountability and Action in our day to day interactions with others
  • A team-player 


  • Minimum 3 years’ working experience including 1 year FMCG industry with exposure in the commercial role (e.g. channel, sales, brand)
  • Degree in Marketing, Business or similar
  • Fluency in English, knowledge in Chinese is an added advantage
  • Good communication, presentation and interpersonal skills
  • Innovative and systematic person with sound analytical skills
  • High work capacity and team-player
  • Action-oriented, persistent and resilient
  • Passion in the beer industry

Job Details:


Shah Alam, MY

Job type


Part time / Full time

Full Time

Working Time

Monday - Thursday 8:15am - 5pm

Friday 8:15am - 4pm


We regret to inform only shortlisted candidates will be notified.