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Brand Manager – Premium Brands

Email mycareers@carlsberg.asia for more info, or to submit your application

Optimising and securing the long term value of the brands; developing and implementing strategic and tactical marketing initiatives which translates into brand profitability and volume; as well as identifying new opportunities for future brand growth.

Responsibilities:

  • Prepare the annual brand strategy/plans to ensure the achievement of the overall commercial objectives and strategy
  • End-to-end brand innovation/campaigns from ideation, conceptualisation to launch
  • Develop the digital marketing strategy and platforms
  • Ensure marketing activities is in accordance with the agreed brand positioning strategy
  • Implement marketing initiatives to achieve objectives of the brand
  • Continuously evaluate and develop the position of the brand
  • Responsible for managing marketing budget for the brand
  • Identify and analyse market reactions & results of marketing activities
  • Drive effective communication with all stakeholders (Sales, Supply Chain, Group Communications) and partners (agencies)

Requirements:

  • Bachelor’s Degree in Marketing, Economics or Business Administration
  • 3-4 years experience within brand/marketing management in an operating company environment in FMCG industry
  • Extensive experience of working with advertising, media agencies
  • Savvy in digital marketing and numbers & figures
  • Innovative and constantly thinks outside the box
  • Excellent communicator and presentation skills
  • Has a terrific pulse of the market - latest trends, consumer demands
  • Action-oriented, persistent and a change driver
  • High work capacity and team-oriented
  • Strong conceptual thinking with an eye for detail
  • Good interpersonal skills, positive attitude and pleasant outgoing personality
  • Positive attitude towards beer
  • Computer literated and fluent in English. Ability to converse and write in Chinese is an added advantage

Job Details:

Workplace
Shah Alam, MY

Job type
Permanent

Part time / Full time
Full Time

Working Time
Monday - Thursday 8:15am - 5pm
Friday 8:15am - 4pm

We regret to inform only shortlisted candidates will be notified.