Menu

i Darts Malaysia, with Asahi Super Dry, Presents MSDOChampionship 2014

i DARTS MALAYSIA, WITH ASAHI SUPER DRY, PRESENTS MSDO CHAMPIONSHIP 2014

SHAH ALAM, 8 OCTOBER 2014 – i Darts Malaysia, with Asahi Super Dry as the main sponsor, is proud to present MSDO Championship 2014, the biggest soft darts competition in the country and SEA, with total prize money of more than RM130,000 to be won this year.

The highly anticipated soft darts competition, which will be held from 15-16 November 2014 at E-City Hotel in One City, is expected to receive participation from around the world including Hong Kong, Japan, Taiwan, Macau, Indonesia, Australia, USA, the Philippines, South Korea, Thailand, Singapore and of course Malaysia. The MSDO Championship 2014 is a must-stop destination for darters in the Asia region.

According to Alex Chuah, General Manager of i Darts Malaysia, this is the second season that MSDO Championship is held as last year’s response was overwhelming with a total of 350 participants and spectators. This year, the number is expected to double up to 700 participants and spectators, with 70 units of DARTSLIVE2 machines to be deployed to support the competition.

Darting is becoming a growing trend among young Malaysians, as it is a fun and entertaining engagement that you can play with peers on the spot or virtually while making new friends in the process. This is thanks to the unique social network platform features that our DARTSLIVE2 system has which, enable players to access integrated data on their darting journey. MSDO Championship is definitely ‘the ultimate darting destination’ for global darts enthusiasts,” Alex said.

The two-day competition will maintain previous year’s events of Dynamic Duo (Doubles Game), the Random Hook-up (Random Blind Draws Game) and the Grand Master Championship, as well as debuting the Prodigy Singles (Singles Game) and the Malaysia State Championship.

“MSDO Championship is a grand platform for our home grown players, be in novice or professionals in Malaysia to actively involve themselves in the two days of competition, friendship and fun engagement. The Malaysia State Championship event will give our local professionals an opportunity to take pride in representing their own state and compete to bring home this prestigious Trophy,” Alex added.

MSDO 2014 will see Asahi Super Dry as its main sponsor for the first time. The number one beer in Japan is a brand associated with the latest lifestyle trends including the art of playing darts.

“Asahi Super Dry is proud to be the main sponsor of this event, as many of our consumers are also darts enthusiasts. We aim to ignite unlimited possibilities to our fans and we look forward to a thrilling competition,” said Kenny Lim, Premium Brands Marketing Manager of Carlsberg Malaysia.

At the press conference, i Darts Malaysia together with Asahi Super Dry also unveiled the State Championship Trophy, which is the ultimate symbol of glory for darts players. i Darts Malaysia official pro player and tournament master, together with other i Darts official players, also shared their experiences and even showed off their darts playing skills.

 

About Asahi Super Dry

Asahi means Rising Sun. Karakuchi means Dry. And the added adjective ‘Super’ is to reinforce the beer’s crispness. Asahi Super Dry is Japan’s first Karakuchi (dry) beer – the No. 1 in Japan, the No. 1 Japanese beer in the world, and one of the world’s fastest growing premium Asian beers. Introduced in 1987, Asahi Super Dry, packaged with a metallic exterior/casing, boasts a unique Karakuchi style that is clean, crisp, refreshing with no bitterness.

About i Darts Malaysia

i Darts Malaysia is part of i Darts Group, a globally recognised organisation aimed to promote the game of darts worldwide. i Darts Malaysia currently has five main outlets and more than 50 affiliated outlets nationwide, which offers a social environment for people to gather together, have fun and sharing a good laugh over a lively game of darts. Its electronic dart machines – DARTSLIVE2 – made by SEGA, Japan, are equipped with social network features including four DARTSLIVE card slots that allow players to play with each other at the outlet or online with players from around the world. For more information on iDarts Malaysia, visit http://www.dartslive.com/my/ .

Press

If you represent the media - print, online, radio or tv - please address enquiries concerning Carlsberg Group to:

Corporate Communications and CSR Director

Pearl Lai

Tel 03-5522 6414 Email pearl.lai@carlsberg.asia

Corporate Communications and CSR Manager

Ezra Low

Tel 03-5522 6431 Email Ezra.YY.Low@carlsberg.asia