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Luen Heng F&B Sdn Bhd Unveils Budweiser As 2012 FA CUP Lead Partner

LUEN HENG F&B SDN BHD UNVEILS BUDWEISER AS
2012 FA CUP LEAD PARTNER

Petaling Jaya, 19 January 2012 - A subsidiary of Carlsberg Malaysia, Luen Heng F&B Sdn Bhd (LHFB), is proud to announce Budweiser, the iconic global lager brand, became the Lead Partner of The FA Cup, to be known as The FA Cup with Budweiser.

LHFB, being the sole importer and distributor of Budweiser and the official beer of 2012 FA Cup is again rewarding its customers another “once a lifetime experience” – to fly consumers to watch FA Cup Final live.

Soren Ravn, Managing Director of Carlsberg Malaysia cum Chairman of LHFB, said, “Budweiser has served as Official Beer of the FIFA World Cup™ for the last 25 years; it is a long-standing supporter of sports around the world. Last year, Budweiser has involved in COPA America Argentina 2011. And it has also strengthened its position by being the “official beer” of the FIFA World Cup™, this sponsorship will continue until 2014.”

Soren said: “Budweiser is proud and excited to sponsor this world’s oldest and most prestigious domestic cup competition. We’re looking forward to sharing our passion for the beautiful game, bringing The FA Cup closer to fans around the nation through an exciting programme of activities, including bringing consumer to watch FA Cup Live in England”

“We will have Match Viewing Parties for Budweiser and FA fans throughout the competition. The next exciting match of Liverpool VS Man United will be one of the highlight for FA Cup and of course we will not miss the chance to watch this game together with all the football fans,” said Soren.

During the launch, it also kick-starts the search for an inaugural Malaysian Team to participate in the 2012 Bud Cup 6V6, which will be compromising of eight (8) members will be selected from different channels, E.g. our end consumers, trade partners; Joining the guests at the launch today was the legendary national footballer, Yang Berbahagia Datuk Soh Chin Ann who has been appointed as the honourable Team Manager for Malaysia Bud Cup team.

 

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Ezra Low

Tel 03-5522 6431 Email Ezra.YY.Low@carlsberg.asia