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Prost! Carlsberg Malaysia's Own Authentic Beer Festival Of The Year

Kuala Lumpur, 28th September 2011 – Grab your lederhosen and get ready to party because Carlsberg Malaysia, for the first time ever, has recreated the perfect setting to celebrate the world renowned Bavarian national festival, the famous Oktoberfest.

Brought to you in grand style and splendour, the “Malaysia’s Own Oktoberfest 2011” features the most preferred beer brand of Malaysia, Carlsberg, imported popular German brews, namely, Erdinger Weissbier, Franziskaner Weissbier and Löwenbräu as well as authentic German cuisine by a master chef, traditional live performances and loads of fun to encapsulate the event.

The festival, modeled after the Munich Oktoberfest, runs from 21st September to 30th October at over 25 participating outlets and 18 market squares throughout Kuala Lumpur, Selangor, Penang, Seremban and Johor.

To mark this widely-celebrated festival, Carlsberg Malaysia boasts a month-long extravaganza filled with roaring days of exciting parties, music, authentic gastronomic experiences to whet the appetite and barrels of Carlsberg, Erdinger Weissbier, Franziskaner Weissbier and Löwenbräu to be downed.

Being a dynamic brewery that offers a wide portfolio of international brands, Carlsberg Malaysia sets the bar high in its inaugural celebration in Malaysia this year, offering its customers a mind blowing experience to remember.

Through this promotion, Carlsberg Malaysia aims to bring the people together to savour the refreshing taste of Carlsberg and other German beers in a responsible manner as well as to enjoy the entertaining traditional live performances of the Oompah music. Carlsberg Malaysia officiated its “Malaysia’s Own Oktoberfest 2011” promotion at Berjaya Times Square Hotel, Kuala Lumpur on September 28, at 7pm, in the midst of over 900 beer enthusiasts. Beer lovers also had a great time enjoying the traditional band performance of the ompah music and indulged in the authentic German cuisine prepared by German Chef Jochern Kern from Berjaya University College who is certified as a global master chef by the World Association of Chefs' Societies (WACS).

The launch is a joint collaboration with Berjaya University College of Hospitality and will showcase Carlsberg Malaysia as a local master brewer, besides offering other imported beers from Germany.Beer aficionadoes will also stand a chance to win “The Ultimate Beer Tour” to Munich, Germany and Copenhagen, Denmark, with two friends by participating in the facebook contest.

To support this fantastic month-long opportunity presented to you by Carlsberg Malaysia where Oompah is at its best, log onto facebook and ‘like’ “Malaysia’s Own Oktoberfest 2011” at its page. Also, visit www.carlsbergmalaysia.com.my for more information.

About Carlsberg Malaysia Carlsberg Malaysia presents “Malaysia’s Own Oktoberfest 2011” by featuring Malaysia’s No.1 beer brand Carlsberg and three Bavarian imported beers from Germany by its subsidiary Luen Heng F&B Sdn. Bhd.

  • Carlsberg (5% ABV), a lager beer founded by J.C. Jacobsen in 1847, is brewed with a pure yeast strain named Saccharomyces Carlsbergensis and perfected by the Danish art of brewing. It is an international brand that is available in more than 140 markets worldwide. Carlsberg is the most preferred beer brand in Malaysia according to the Millward Brown Peninsular Malaysia 2010/2011 (Global Research Agency).
  • Erdinger Weissbier (5.3% ABV), pioneered in the 70’s, was the first German wheat beer to be distributed nationwide. Today, Erdinger is synonymous with German wheat beer and is sold in more than 70 countries. Erdinger is brewed according to traditional recipes and has no preservatives, additives and pasteurization, complying with the Bavarian Purity Law 1516.
  • Franziskaner Weissbier (5% ABV), a traditional Bavarian wheat beer with more than 600 years of history, is refreshing and aromatic in character. This Bavarian beer is naturally cloudy and copper-coloured and enhanced with a sweet malt taste with a smooth creamy texture for finish.
  • Löwenbräu (in 5.2% ABV), an original “German Munich Beer”, is famous at Oktoberfests. It is a lager beer that is refreshing with a taste of malt and mild hop bitterness. The beer is light to the taste, bright golden-yellow in colour, and truly complements the Bavarian drinking experience.

Press

If you represent the media - print, online, radio or tv - please address enquiries concerning Carlsberg Group to:

Corporate Communications and CSR Director

Pearl Lai

Tel 03-5522 6414 Email pearl.lai@carlsberg.asia

Corporate Communications and CSR Manager

Ezra Low

Tel 03-5522 6431 Email Ezra.YY.Low@carlsberg.asia