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Senior Brand Manager (Premium Brands – Somersby)

Email mycareers@carlsberg.asia for more info, or to submit your application

Responsibilities

  • Optimizing and securing the long term value of the brands
  • Developing and implementing strategic and tactical marketing initiatives which translates into brand profitability and volume
  • Identifying new opportunities for future brand growth
  • Prepare the annual brand strategy/plans to ensure the achievement of the overall commercial objectives and strategy
  • Pick-up on and analyse market reactions & results of marketing activities and implement corrective action if targets are not met (including optimal use of marketing budget)
  • End-to-end brand innovation/campaigns from ideation, conceptualistion to launch

 

Requirements: 

  • At least 6 years brand management experience, preferably in a fast moving consumer goods environment
  • Ability to converse and write in Chinese is an added advantage
  • Savvy in digital marketing and numbers & figures
  • Juggles deadlines, advertising & promotion agencies and media with ease
  • Constantly thinks outside the box
  • An excellent communicator & guru in making presentations come to life
  • Brimming with energy
  • Has a terrific pulse of the market - latest trends, consumer demands, etc
  • Able to tracks numbers

 

Job Details:

Workplace
Shah Alam

Job type
Permanent 

Part time / Full time
Full Time

Working Time
Monday - Friday

 

We regret to inform only shortlisted candidates will be notified