Our Environmental Policy sets the standards and guidelines for our operations and lays out the reporting requirements on our energy and utility consumption. Efforts to reduce energy consumption remain a top priority in our Malaysian production plant, which is ISO-certified according to the 14001:2004 standard. We set year-onyear improvement targets for energy use, packaging efficiency and CO2 emissions.
In 2016, we continued to pledge our support towards the Earth Hour movement for the eight-consecutive year. In conjunction with the event on 19 March 2016 from 8:30 pm to 9:30 pm, we rolled out the “Probably the Best Social Media in the World” campaign at 10 modern bars and restaurants in Malaysia.
The campaign saw consumers turn off their mobile devices during earth hour in order to appreciate the brews and have a good conversation face-to-face in a live social environment, instead of social media platforms. During the one-hour, we recorded a savings of 278 kWh at our brewery in Shah Alam.
Our 4Rs programme – reduce, reuse and recycle and rethink the usage of resources and waste disposal – is another ongoing commitment we have made to minimise our environmental impact.
The 4Rs mindset has us working hand in hand with our retailers and distributors to ensure the return of all used bottles, kegs and crates from the market to the brewery. To encourage an effective return rate, we have set in place an attractive incentive scheme for our retailers and distributors as well as daily tracking system with our logistic partners to ensure punctual collections.
We strive to eliminate waste by crushing the used bottles into cullet, and then return this cullet to our bottle supplier, who recycles the materials into new bottles. Our aluminium cans are eco-friendly and can be crushed into cubes and recycled into new cans.
Other new initiatives, which we implemented in 2016 to reduce our carbon footprint, were as follows:
Our overall energy performance in Malaysia operations recorded an improvement in 2016 with 9.48KWh/ hl compared with 9.74Kwh/hl in 2015. Thermal consumption reduced to 20.3 Kwh/hl in 2016 from 21.1 Kwh/hl in 2015.