Building a High-Performing Culture
Driving a high-performing culture is a continuous pursuit of the Carlsberg Malaysia Group in line with SAIL’22. Under the key strategic pillars of ‘Performance Management’, ‘Reward & Recognise High Performance’ and ‘Right People on the Team’, we deliver people-centric initiatives to create a winning team.
Our forward aspirations are to build strong employer branding gravitating towards “Local Heart, Global Strength” and create a diverse and inclusive organisation, where we can pride ourselves in a global mindset, a diverse talent base, equal opportunity, and inclusive leadership.
Create a Winning Culture, a fundamental enabler of our SAIL’22 strategy, is underpinned by the 3A Framework – Alignment, Accountability and Action – which sets the working ethos for all Carlsberg Group employees. In 2019, we relaunched the 3A framework to reiterate this critical enabler to accelerate as ‘one team’. The sharpened 3A descriptors with more practical examples of day-to-day implementation were cascaded to all employees through monthly town halls, online training and various communication platforms.
REWARD AND RECOGNISE PERFORMANCE
The Group continues to adopt a pay-for-performance philosophy, recognising high performers with career growth opportunities and remunerative incentives while underperformers are coached for improvements. SAIL’22 Awards are given to recognise 3A champions. Nominees are chosen by their own peers, who then undergo evaluation by the senior management team for winning merit. Winning employees embody the three elements of the 3A framework.
RIGHT PEOPLE ON THE TEAM
Carlsberg Malaysia prides ourselves in developing and accelerating career growth of our talent. To facilitate accelerated development, priority is given to internal talent to fill job vacancies. We continued to build a pipeline of young talent through our Management Trainee Programme. From the current pool, 25% of our management trainees have accepted permanent roles within the company while 37% will embark on regional assignments in 2020. Carlsberg Malaysia is seeking to recruit more management trainees in the 2020 intake.