PETALING JAYA, 19 June 2024 – Carlsberg, the brew synonymous with football, is putting football fans at the centre of the action with the launch of its first-ever Digital Football League, offering punters an unmatched opportunity to flaunt their skills, secure bragging rights, and snag unparalleled prizes. Under the banner of the #BestWithCarlsberg campaign, this League is a celebration of the beautiful game and the fans who make it all possible, including an all-expenses-paid exclusive Liverpool FC experience at Anfield valued at RM50,000!

Carlsberg Malaysia also organised an exclusive meet and greet party at Tropicana Golf and Country Resort on the 19 June featuring two of the most revered football legends: Patrik Berger and Vladimír Šmicer, as a preview to the grand prize adventure to Liverpool. These iconic players, known for their illustrious careers and legendary status, were on hand to interact with fans, share their experiences, and inspire the next generation of football enthusiasts. Supporters also had the rare chance of watching a live match with these Anfield heroes, fully completing the #BestWithCarlsberg experience.

Stefano Clini, Managing Director of Carlsberg Malaysia, shared his excitement, stating, "We are beyond excited to bring the Carlsberg Digital Football League to our passionate football fans. This League is not just about winning prizes; it's about celebrating the love for football and creating #BestWithCarlsberg moments. With incredible prizes, daily leaderboard updates, and legendary meet and greet opportunities, we are committed to making this the ultimate football experience ever."

From now until the end of July, football enthusiasts can join the action at over 40 locations nationwide. It will be a test of skill, and passion as contenders battle for supremacy on the daily refreshed leaderboard. The Top 8 performers will walk away with amazing cash prizes and exclusive football merchandise, with the first prize winner taking home RM10,000, while the runner-up will receive RM5,000. Five third-place winners will each get RM1,000, and all participants will receive exclusive football gear to commemorate their experience.

The golden goal, however, is to clinch the all-time champion spot where the grand prize for this thrilling competition is a dream come true for any Liverpool FC fan: an all-expenses-paid Liverpool FC experience for two, valued at RM50,000. The lucky winners will be treated with flights and accommodation to Liverpool, UK and an exclusive visit to the Carlsberg Lounge at Anfield, where they will enjoy VIP treatment, immerse themselves in the electrifying atmosphere of one of the most historic football stadiums in the world and watch the Reds play live.

To tackle this thrilling challenge, consumers can make their way to selected super and hypermarkets and grab two six-pack cans of Carlsberg Danish Pilsner or Carlsberg Smooth Draught for a single game. Alternatively, they can hit up their favourite bar or pub and secure two games by purchasing RM150 worth of Carlsberg Danish Pilsner or Carlsberg Smooth Draught. A game-changer for both seasoned players and devoted supporters, this League promises thrills, excitement, and unforgettable moments.

Set to be a #BestWithCarlsberg moment, visit https://bestwithcarlsberg.my/ to find out more about the campaign. ‘Like’ and ‘Follow’ @CarlsbergMY on Facebook and Instagram for the latest activities and giveaways.

At Carlsberg Malaysia, we advocate responsible consumption, always remember if you drink, don’t drive – #CELEBRATERESPONSIBLY.