The Carlsberg Group’s new corporate strategy, SAIL’22, was communicated in March 2016 with the ambition to make the Carlsberg group of companies a successful, professional and attractive brewer in the markets where we operate in.
The key strategic choices of SAIL'22 are grouped under the headings "Strengthen the core", "Position for growth" and "Create a winning culture". Delivering on these choices will, in turn, enable us to deliver enhanced value for our shareholders.
SAIL'22 was co-developed by the top leadership team in the Carlsberg Group in order to leverage the Company's vast knowledge base, support a team-based culture and secure a fast implementation.
We are now three years into our journey and our results so far make us confident that SAIL'22 will generate organic top- and bottom-line growth going forward.