Economic Contribution

Our contribution to society extends far beyond merely providing enjoyment to our consumers; it encompasses significant economic and community benefits.

We play a pivotal role in bolstering the economy by creating jobs within our operations, the wider industry, and our tax contributions. Our commitments in Malaysia and Singapore are aligned with the United Nations Sustainable Development Goals (UN SDGs), especially Goal 8, which advocates for ongoing, inclusive economic growth, as well as the provision of productive employment and quality jobs for everyone.

In 2023, our operations contributed a substantial RM1.2 billion in excise duties and taxes to the economies of Malaysia and Singapore, alongside providing direct employment to 637 individuals across these markets.

Beyond our direct economic impact, we also supported local communities by engaging with small and mediumsized enterprises for procurement purposes and collaborating with music festival organisers and NGOs to further enrich societal well-being.