Stakeholder Engagement & Advocacy

Why It Is Important

At Carlsberg Malaysia Group, meaningful engagement with our stakeholders is key to delivering value and building a more resilient and sustainable business. Our interactions provide crucial insights into their priorities, enabling us to respond effectively while reinforcing trust. Open and transparent engagement is the foundation of these relationships, ensuring we remain responsive to stakeholder expectations.

We engage with eight key stakeholder groups through structured dialogues and proactive initiatives. These engagements help shape our business and sustainability agenda while reinforcing our commitment to responsible business practices. Our stakeholder engagements provide us the opportunity to communicate our strategic decisions and enable us to anticipate risks and opportunities in an evolving business landscape. By actively listening and responding to feedback, we enhance product innovation, strengthen responsible business practices and drive collective action to advance our sustainability journey — Together towards ZERO and Beyond.

As we continue brewing transformation for a better today and tomorrow, we are committed to evolving our engagement strategies to be more inclusive, insightful and impactful. By listening, understanding and acting on stakeholder feedback, we strengthen trust, create value and contribute meaningfully to a sustainable future.