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Lizzie Yeoh

Marketing Director

Age, Nationality, Gender
45, Malaysian, Female

Date of Appointment 
12 October 2026

Academic/Professional Qualification(s)

  • Bachelor’s Degree in Art History from The State University of New York
  • Master’s Degree of Business Administration from University of Malaya

     

Main Responsibilities and Work Experience

Ms Lizzie Yeoh joined Carlsberg Malaysia in October 2026 as Marketing Director, leading the company's marketing, brand portfolio and innovation agenda. She brings more than 20 years of marketing and commercial leadership experience across leading multinational FMCG companies, including Imperial Brands, Procter & Gamble, and Philip Morris International. Throughout her career, she has held leadership roles across Malaysia, Thailand, Hong Kong, Australia and the United Kingdom, building extensive experience across regional and local markets. Most recently, she served as Director, Regional Marketing at Imperial Brands PLC, United Kingdom, leading marketing activities across Asia Pacific, the Middle East, Africa, and Central & Eastern Europe.

Her expertise in brand portfolio management, innovation, brand activation and commercial strategy, combined with a proven track record of driving growth and building high-performing teams, will support Carlsberg Malaysia's continued growth ambitions