Pearl Lai Ming Choo

Corporate Affairs & Sustainability Director, DANCHAM Chairperson

Age, Nationality, Gender
43, Malaysian, Female

Date of Appointment
1 Feb 2022

Academic/Professional Qualification(s)
Bachelor of Social Science (Hons) (Communication Studies), Universiti Malaysia Sarawak

Main Responsibilities and Work Experience
Ms Lai first joined Carlsberg Malaysia Group in September 2005 and was previously the Director, Corporate Communications and CSR prior to her current position effective 1 February 2022.

She is responsible for safeguarding the Group’s licence to operate while strengthening our purpose-driven reputation and engagements on sustainability (ESG), regulatory affairs, internal and external communications as well as issues and crisis management.

She represents the Group on the committee of the Confederation of Malaysian Brewers Berhad and the Carlsberg Huazong Education Fund. She also sits on the Board of EUROCHAM Malaysia and serves as the Chairperson of Danish Chamber of Commerce Malaysia.