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Pearl Lai Ming Choo

Corporate Affairs Director

Age, Nationality, Gender
41, Malaysian, Female

Date of Appointment
1 April 2020

Academic / professional qualification(s)
Bachelor of Social Science (Hons) Communication Studies, University Malaysia Sarawak

Work Experience
Ms. Lai first joined the Company in September 2005 and was previously the Corporate Communications and CSR Director prior to her current position effective 1 April 2020.

She is currently responsible for strengthening the overall reputation of the Carlsberg Malaysia Group through purpose-driven profiling via internal communications, external affairs including regulatory affairs, sustainability developments, marketing activation and the brewery visit experience within the Malaysian operations.

She represents the Company on the committee of the Confederation of Malaysian Brewers Berhad (CMBB).

She also oversees key communications and sustainability priorities in the Singapore operations.