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1664 Blanc Presents ‘Bon Appetit-lah’ Gastronomy Campaign Inspired by French-Malaysian Cuisine

Elevate gastronomic experiences at home with French-Malaysian 1664 Blanc recipes and stand to WIN premium cookware set, luxurious holiday packages post MCO and more!

Shah Alam, 8 June 2021 – French’s No. 1 premium wheat beer 1664 Blanc inspires beer lovers to share good taste in its Bon Appetit-lah campaign where France meets Malaysia in a twist of gastronomy. Starting June onwards, 1664 Blanc will unveil five unique French-Malaysian fusion recipes curated by French Chef Nathalie of Nathalie Gourmet Studio, and Malaysian Chef Isadora Chai of Bistro à Table for consumers to cook and try at home during the full movement control order (FMCO). To elevate beer lovers’ gastronomic experiences, the Bon Appetit-lah consumer promotion for 1664 Blanc purchases offers chances to win exclusive 1664 Blanc merchandise, Le Creuset cookware, luxury island vacations post-MCO and more!

“1664 Blanc believes in inspiring consumers to share good taste moments with their loved ones over a fine meal paired with our refreshing brew. Food connects people, and we decided to bring the best of both countries by introducing five French-Malaysian fusion dishes jointly created by the two award winning chefs for the 1664 Blanc Bon Appetit-lah campaign.”, said Caroline Moreau, Marketing Director of Carlsberg Malaysia.

“Whilst consumers are staying safe at home amid the pandemic, we want to encourage them to try out 1664 Blanc-inspired dishes first-hand! We crafted our 1664 Blanc Bon Appetit-lah campaign by sharing five French-Malaysian fusion dishes in a step-by-step video demo to uplift their cooking experiences at home. Understanding how Malaysians must be feeling during the full MCO, the campaign intends to reward beer lovers for their 1664 Blanc purchases with premium cookware and luxurious island packages post-MCO in line with our brand’s promise of good taste with a twist.”, Moreau explained.  

With the purchase of RM150 and above of 1664 Blanc products in a single receipt at participating supermarkets, hypermarkets and e-commerce (Shopee and Lazada), consumers can redeem a FREE premium WMF cutlery set and are entitled to a chance of winning the Grand Prize of an exclusive vacation at Pangkor Laut Resort or one of the five First Prizes of Le Creuset Round French Oven worth RM1,950 each. Simply submit your receipts online for your chance to win!

At participating modern convenience stores, make a minimum purchase of RM25 on 1664 Blanc in a single receipt and submit your receipts online to win the Grand Prize of a luxury staycation at Pangkor Laut Resort, or one of the 50 First Prizes of a 4-pax premium WMF cutlery set.

Whet your appetite with a refreshing twist of 1664 Blanc today at the comfort of your home and grab these chances of an indulgent dining experience; or a luxury staycation when MCO is lifted!

Be sure to like and follow @1664BlancMY on Facebook on Instagram for the weekly series of Bon Appetit-lah recipes. Try the Bon Appetit-lah recipes at home and submit photos of your plated dish with the hashtag #1664Blanc #BonAppetitLah #GoodTasteWithATwist to win prizes! For more info, visit www.facebook.com/1664BlancMY.

Press

If you represent the media - print, online, radio or tv - please address enquiries concerning Carlsberg Group to:

Corporate Affairs Manager

May Ng

Tel 03-5522 6404 Email may.yk.ng@carlsberg.asia

1664 Blanc bridges French and Malaysian cuisines with a twist in Bon Appetit-lah campaign offering an indulgent dining and cooking experience at home coupled with attractive prizes to be won from June onwards.

The French’s no.1 premium wheat beer will be releasing five recipes curated by French Chef Nathalie and Malaysian Chef Isadora Chai in a step by step video demo for consumers to try at home and elevate their gastronomic experience.

At participating supermarkets and hypermarkets, purchase RM150 and above of 1664 Blanc in a single receipt to instantly redeem a WMF cutlery set and stand to WIN Grand Prize of an exclusive vacation at Pangkor Laut Resort or First Prizes of Le Creuset Round French Oven worth RM1,950 each.

At participating convenience stores, minimum purchase of RM25 on 1664 Blanc in a single receipt stand to win the Grand Prize of a luxury staycation at Pangkor Laut Resort, or one of the 50 First Prizes of a 4-pax premium WMF cutlery set.

The Bon Appetit-lah campaign is also running for purchases on Carlsberg’s official Shopee and Lazada stores with chances to win WMF cutlery set, post-MCO luxury vacation and Le Creuset cookware!