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2014 Top Ten Media Launch

TOP TEN CHARITY CAMPAIGN COMMENCE ON 5th July 2014
TOP TEN CHARITY CAMPAIGN IS BACK WITH A STRONGER LINE UP OF PARTNERS SHARING THE SAME VISION

KUALA LUMPUR, 21st MAY 2014: Top Ten Charity Campaign, the flagship Chinese community project of Carlsberg Malaysia, is back on the mission of fund raising for the betterment and development of education. The official launch event was held at Redbox Karaoke, The Gardens mall.

The Launch of Top Ten Charity 2014 formally introduced the line-up of artistes and its new partnership with radio station Melody FM that aims at providing more excitement and engagement. Top Ten also announced its continued partnership with MY FM and Red Box & Green Box Karaoke. Top Ten line-up artistes of this year including Qing Yong, Vicky Tan, Amy Wong, Pink Tan, Peace Teo, Orange, Hao Ren, Joe and appointed Emcee will be MyFM radio station broadcaster Jym Chong.

Top Ten has constantly introduced improvement and added excitement to the fundraising programme. Top Ten will be continuously running a Parent-Child or TeacherStudent singing competition as it was a success with overwhelming response from the 12 participated schools. This singing competition will not only foster a closer bonding but further promoting the development of performing and music at school levels.

In addition, raising the bar this year, Top Ten has newly introduced and annouced Story line contest, “My Childhood Memory in School” which will be held this year. This will be opened to students 18 and above which is a good opportunity for students and public to explore their creativity and resonate with the younger ones. Both competitions will be supported by our loyal partner, Red Box & Green Box Karaoke.

At the press conference, Managing Director of Carlsberg Malaysia Henrik Andersen said, “Thanks to the generous contribution of public, relentless support by all parties behind Top Ten and not forgetting our loyal consumers. Top Ten, has successfully raised more than 400million and benefited approximately 600 schools and higher learning institutions over the last 27 years. Also, our heartfelt appreciation goes to all our dedicated partners for your continuous support. A special acknowledgement goes to our long standing partner Nanyang Siang Pau and China Press, not forgetting My FM, Melody FM and Red Box & Green Box Karaoke for sharing the same vision with us. I am sure with your support; Top Ten will scale to greater heights.”

Top Ten Charity Campaign continues to support the education in the Chinese community despite the challenges encountered. Nanyang Siang Pau and China Press share the same vision and mission with the brewer and work tirelessly to support 14 beneficiary schools this year. The fourteen charity road shows will commence from July for first leg and November for second leg.

For more information, please visit www.toptencharity.com.my or contact Jacob Siau, Community and Marketing Activation Executive at 03-5533 6404.

Press

If you represent the media - print, online, radio or tv - please address enquiries concerning Carlsberg Group to:

Corporate Communications and CSR Director

Pearl Lai

Tel 03-5522 6414 Email pearl.lai@carlsberg.asia

Corporate Communications and CSR Manager

Ezra Low

Tel 03-5522 6431 Email Ezra.YY.Low@carlsberg.asia