Shah Alam, 20 October 2016 —Sir Isaac Newton discovered the theory of gravity with a single apple falling from the tree. Somersby, a refreshing cider made from real apple fruit juice, invented the concept of #ThatWeekendFeeling and is celebrating the Apple Day on 21st October 2016 with a special price of RM5 each available at participating bars and restaurants over a 3-week period from 21 October to 11 November 2016.
Apple Day, initiated in year 1990 at Convent Garden, London, is a day to recognise the wealth and variety of apples. It has evolved over the years and is now celebrated aboard with events to sell hundreds of apple varieties. The country’s leading apple cider, Somersby took lead to celebrate Apple Day by spreading the balance of flavour and sweetness of both the cider and the fruit with 350,000 bottles of Somersby Apple Cider at RM5 per bottle. Somersby Apple Cider fans can obtain the special price voucher from four major newspapers – The Star on Oct 21st and 24th, The Sun on Oct 24th, China Press on Oct 24th and Sin Chew Daily on Oct 21st and 24th .
All one needs to do is redeem a bottle of 330ml Somersby Apple Cider at RM5 by presenting the mentioned voucher to participating outlets! For those who wish to celebrate the Apple Day with families and friends, one can buy a 6-can pack,320 ml of Somersby Apple Cider at RM39.99 during a 3-day special from 21st to 23rd October 2016 from participating convenience stores and hypermarkets at AEON, AEON Big, AEON MaxValue, Cold Storage, Giant, Jason’s Food Hall, Mercato and Tesco.
“Somersby, the country’s fastest growing cider is rejuvenating consumers’ spirits through #ThatWeekendFeeling campaign - a series of activations that capture #ThatWeekendFeeling anytime, any day with this sweet, bubbly and naturally refreshing cider. The brand will continue to use light hearted ways to engage with our consumers because this is exactly what the brand stands for – fun and quirky. But we take our apples seriously! Somersby Apple Cider is made from real apple juice, and it is giving fans a shortcut to #ThatWeekendFeeling this Apple Day!” said Juliet Yap, Marketing Director of Carlsberg Malaysia.
Tantalising consumers taste buds further, Somersby Apple Cider is now made available in 320ml can at 4.5% ABV, available across major supermarket chains. Adding more variants to satisfy different taste palates of fans, the cider is also available in Pear and Blackberry flavour.
For more information on Somersby Cider, please visit www.facebook.com/SomersbyMY