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A Tribute by LFC Fans in Malaysia to the Premier League Champions

Carlsberg enables local Liverpool FC fans to co-create an anthemic tribute to the new Premier League Champions

SHAH ALAM, 24 August 2020 – If you’re a Liverpool FC fan who wanted to celebrate the Reds’ historic Premier League win with fellow fans but couldn’t due to Covid-19 social distancing, you’re not alone. At least, not anymore!

In solidarity with Reds supporters everywhere, 500 Malaysian fans paid tribute to the team and other fans around the world by singing the Liverpool FC fan anthem – You’ll Never Walk Alone. The videos were recorded separately wherever fans were and then put together in a single video tribute placing the fans in a virtual stadium in celebration of the champions’ trophy lifting.

Featuring congratulatory quotes from fans in Peninsular Malaysia, Sabah and Sarawak, the resulting chorus of previously individual voices resounding soulfully within the virtual stadium is especially poignant, given Liverpool FC’s long-awaited trophy presentation at Anfield’s hallowed pitch was a bittersweet affair to an almost-empty stadium due to the global Covid-19 pandemic.

The video by Red fans in Malaysia was made possible by Carlsberg – Liverpool FC’s longest-standing corporate partner for 27 consecutive seasons – in the spirit of celebrating the Reds’ record-breaking run together even while physically apart and pledging support to make the next season even better. [Watch the video here: https://bit.ly/LFCVirtualStadium]

Stefano Clini, Managing Director of Carlsberg Malaysia, said, “It has been an unprecedented honour to share in the inspirational outpouring of support and celebration from fans of Liverpool FC throughout Malaysia even during these very challenging times. Last year, we went all red for The Reds with the limited run of Carlsberg Red Barley and this year, we’re taking it one notch higher by painting the town red with the Champions livery across all our Carlsberg Danish Pilsner and Carlsberg Smooth Draught bottles and cans.”

“As a brand, Carlsberg has stood beside the Reds through thick and thin over 27 seasons with more to come. We have and will continue to do the same with our consumers, customers and business partners in anticipation of making the next shared success and celebration even better,” Clini added.

As an added surprise from the brewer, limited-edition Carlsberg x Liverpool FC Champions lockers custom-ordered to commemorate Liverpool FC’s Premier League win will be up for grabs through online contests on Carlsberg’s Facebook page when the new season opens.

The green metal locker kits come with two Champions edition cans of Carlsberg Danish Pilsner and Carlsberg Smooth Draught and a special-edition Carlsberg stem glass with the Liverpool FC crest, but also a commemorative Carlsberg coaster featuring the champion team’s signatures. Inside, the collectibles sit on a representation of Anfield’s turf surrounded by pictures of cheering fans throughout the club’s history.

The Liverpool FC Champions locker kits join the line-up of Carlsberg memorabilia celebrating the occasion, including the limited-edition Champions Set and personally-signed player jerseys offered through Carlsberg “Buy, Scan & Win” consumer promotions. Consumers stand to win simply through purchases at hypermarkets, supermarkets, convenience stores, bars, restaurants, coffee shops, and participating online stores.

Fans will have even yet another chance to win the Liverpool FC Champions Set on an easy-to-participate online contest on Carlsberg Malaysia’s Facebook page between 1 to 7 September.

Visit the Carlsberg MY Facebook page at www.facebook.com/CarlsbergMY to view the video tribute and to look out for a chance to win the limited-edition Liverpool FC Champions lockers and Champions sets. For more information on the promotions, visit www.probablythebest.com.my.

Press

If you represent the media - print, online, radio or tv - please address enquiries concerning Carlsberg Group to:

Corporate Affairs Manager

Ezra Low

Tel 03-5522 6431 Email Ezra.YY.Low@carlsberg.asia

Corporate Affairs Assistant Manager

May Ng

Tel 03-5522 6404 Email may.yk.ng@carlsberg.asia

Malaysian fans paid tribute to the team aby singing the Liverpool FC fan anthem – You’ll Never Walk Alone - through separate videos combined in a virtual stadium celebrating the champions’ trophy lifting.

As an added surprise from the brewer, limited-edition Carlsberg x Liverpool FC Champions lockers custom-ordered to commemorate Liverpool FC’s Premier League win will be up for grabs through online contests on Carlsberg’s Facebook page when the new season opens.

The green metal locker kits come with two Champions edition cans and a Carlsberg stem glass with the Liverpool FC crest, but also a commemorative Carlsberg coaster featuring the champion team’s signatures.

Stefano Clini: “It has been an unprecedented honour to share in the inspirational outpouring of support and celebration from fans of Liverpool FC throughout Malaysia even during these very challenging times. As a brand, Carlsberg has stood beside the Reds through thick and thin over 27 seasons with more to come. We have and will continue to do the same with our consumers, customers and business partners in anticipation of making the next shared success and celebration even better."