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A Wonderful Treat for Cider Lovers this Apple Day with Somersby

Tantalise your taste buds this October with refreshing ciders from Somersby, Malaysia’s No. 1 best-selling cider!

Shah Alam, 13 October 2020 – Made from juicy red apples, Somersby, Malaysia’s No.1 best-selling cider is celebrating Apple Day in a big way! Paying tribute to the annually celebrated Apple Day in UK every October, Somersby is offering cider lovers a special 3-day promotion at just RM19.90 on any 4-can pack of Somersby Apple, Blackberry or Elderflower Lime. Grab this wonderful deal from 16 to 18 October 2020 at participating supermarkets, hypermarkets and convenient stores nationwide!

For an added twist of fun during #StayAtHome, Somersby’s premium cider is offering a bonus chance of winning an exclusive Somersby Shooter & Ladder game set! Inspired by the classic boardgame Snakes and Ladders, this fun-filled game set comes with four (4) Somersby shooter glasses for a carefree bonding time with your loved ones. Just WhatsApp the proof of purchase receipt from 16-31 October, to 012-5740001 and stand a chance to win. The contest runs from 16 to 31 October, and winners will be announced on Somersby’s Facebook page and contacted via WhatsApp.

“Somersby’s No.1 position in the cider market is made possible, thanks to cider lovers nationwide. To reward consumers, and in celebration of Apple Day, Somersby is offering a special price for its refreshing variety of ciders, which is best served over ice. Isn’t That Wonderful!”, said Caroline Moreau, Marketing Director of Carlsberg Malaysia.

Somersby gets juicier as it re-introduces Somerita, a fun drinking ritual of a Somersby bottle served upside down over crushed ice, at more than 150 selected modern bars and restaurants across Malaysia! Capture these Insta-worthy uplifting drinks of Somerita and give us a shout-out and hashtag to #Somerita #RefreshinglyOptimistic on social media. Visit https://bit.ly/GetSomerita for the full list of participating outlets.

The Somersby ciders, made from juicy red apples that are fermented to perfection, promise easy drinking refreshment with sparkling bubbles that make every sip a refreshing experience. Enjoy the moment with loved ones and tantalise your taste buds with a fruity Somersby or a Somerita anytime!

Somersby’s well-loved Apple variant comes in 320ml cans and 330ml bottles, its fruity range (blackberry and elderflower lime) are available in 320ml cans while the sparkling range (Somersby Sparkling Rosé) is available only in 330ml bottles. Refresh with Somersby ciders available at participating supermarkets, hypermarkets, bars, restaurants and convenient stores today!

For more information on Somersby’s promotion and activities, follow SomersbyMY on Facebook www.facebook.com/SomersbyMy and Instagram www.instagram.com/somersbymy. Learn about Somersby and its refreshing range of ciders at www.somersby.com/en-my/.

Press

If you represent the media - print, online, radio or tv - please address enquiries concerning Carlsberg Group to:

Corporate Affairs Assistant Manager

May Ng

Tel 03-5522 6404 Email may.yk.ng@carlsberg.asia

Malaysia’s no.1 best-selling cider celebrates Apple Day this October with wonderful treats in store!

Win an exclusive Somersby Shooter & Ladder game set with any purchase of Somersby Apple, Blackberry or Elderflower Lime at just RM19.90 from 16 to 18 October 2020.

Quench your thirst with Somersby’s Somerita, a fun drinking ritual of a Somersby served over crushed ice available at 152 selected modern bars and restaurants nationwide!

Celebrate Apple Day this October with wonderful deals in-store on Somersby’s refreshing ciders and savour Somersby’s Somerita at participating outlets nationwide!