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Add A Touch of Elegance to Your Dinner and Win Elegant Prizes

Free 1664 Blanc Limited Edition designer coasters and chance to win 1664 Blanc glassware, t-shirt and premium gift set this September

Shah Alam, 20 September 2019 – Great taste inspires everyone and elevates moments with friends, setting the perfect mood and spurring memorable conversations for that unforgettable moment. Inspiring you to show and share good taste, French’s No.1 premium beer 1664 Blanc offers a unique refreshing taste with a hint of citrus and tropical notes.

“To continue inspiring good taste, 1664 Blanc recently launched the “Dinner in Blue” campaign to add a touch of elegance at every dinner moment with style. The campaign aims to illuminate the dinner experience of beer lovers with its great brew and exciting promotions, elegantly crafted for consumers to share and enjoy with their friends and family”, said Caroline Moreau, Marketing Director of Carlsberg Malaysia.

Featuring its beautiful iconic blue bottle inspired by the Eiffel Tower, 1664 Blanc is the representation of its origin produced in a country of fine taste and fashion. Following its collaboration with KL Fashion Week 2019 as official beer of the annual fashion event, 1664 Blanc hits the fashion scene anchoring its passion for art and creativity. “Unifying art, fashion, and good taste; 1664 Blanc promotions are customised to reward consumers with exclusive designer merchandise with an added touch of elegance to their dinners,” added Moreau.

Elevate your dinner moments in style as 1664 Blanc partners with more than 100 participating bars and restaurants to reward diners with a chance to win 1664 Blanc glassware when enjoying 1664 Blanc. The glassware, designed by founder Jerome Hatt, is shaped with a large open top for that perfect sip. The etchings of nucleation points at the base of the glass improves carbonation and coupled with its high centering to retain the freshness of a great brew. Embossed with the 1664 script which dates to the creation of the brewery, this makes the glass a must have for beer lovers.

Get these exclusive designed merchandises to illuminate your dinner when savouring the refreshing 1664 Blanc. Instantly get a FREE 3-piece elegantly designed coaster set with every purchase of a 4-can pack of 1664 Blanc at supermarkets and hypermarkets OR if chilling out with friends, revel in the good taste of 1664 Blanc at bars or restaurants when you buy three full pints, six half pints, one bucket OR a tower of 1664 Blanc.

Further stand to double your winnings with a 1664 Blanc premium gift box comprising a 1664 Blanc bottle, a 1664 Blanc 0.25cl glassware and a stylish pair of sunglasses! Other premiums include a 1664 Blanc designer t-shirt or a beautifully designed 1664 Blanc 0.25cl glassware! To enjoy the same exclusive gifts, don’t miss out on this special promotion when purchasing 1664 Blanc at convenience stores. Spend RM20 and above on 320ml OR 500ml 1664 Blanc and relish these awesome gifts while stocks last.

Hurry and enjoy 1664 Blanc now and elevate the moment with family and friends, and be rewarded elegantly! For more exciting activities by 1664 Blanc, visit www.facebook.com/KronenbourgMY or www.carlsbergmalaysia.com.my.

Press

If you represent the media - print, online, radio or tv - please address enquiries concerning Carlsberg Group to:

Corporate Communications and CSR Assistant Manager

May Ng

Tel 03-5522 6404 Email may.yk.ng@carlsberg.asia

Corporate Communications and CSR Director

Pearl Lai

Tel 03-5522 6414 Email pearl.lai@carlsberg.asia

Inspiring you to show and share good taste, the 1664 Blanc’s ‘Dinner In Blue’ promotion rewards beer lovers with exclusive designer merchandises and a chance to win its premium gift set.

Add a touch of elegance to your dining experience with friends and family by enjoying 1664 Blanc, a unique refreshing brew with a hint of citrus and tropical notes.

Instantly be rewarded with a FREE 3-piece elegantly designed coaster set when you enjoy 1664 Blanc. Other premiums include a 1664 Blanc designer t-shirt or a beautifully designed 1664 Blanc 0.25cl glassware!