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All Red for The Reds with Carlsberg Red Barley

Brewer celebrates extension of iconic partnership with Liverpool FC with a special surprise to Malaysian fans

SHAH ALAM, 27 May 2019 – Teams wearing red win more – that was the view of legendary Liverpool FC manager Bill Shankly when he famously swapped his team’s white shorts and socks for red ones, a choice that still stands today and has become iconic in world football.

To celebrate Carlsberg’s record-breaking sponsorship of Liverpool FC to an extended 31 consecutive seasons – the longest partnership in Premier League history– Carlsberg Malaysia is giving away 9 bottles of the long-awaited Carlsberg Red Barley as a special treat for supporters of the Reds.

Carlsberg Red Barley is a visually stunning beer created as a homage to Shankly’s winning inspiration. Not only is the bottle, label and cap red, the beer itself is a crimson red!

In conjunction with the upcoming match on 2 June between Liverpool and Tottenham Hotspurs, Carlsberg Malaysia will be bringing these limited-edition bottles to five Probably The Best Viewing Parties across the Klang Valley where fans can stand a chance to bring one home simply by predicting and winning via a lucky draw at the end of the match.

Ted Akiskalos, Managing Director of Carlsberg Malaysia, said, “Ever since the global announcement of Carlsberg Red Barley, we have been overwhelmed by the requests and enthusiasm from fans who wanted to commemorate the longstanding partnership between Carlsberg and Liverpool FC with this unique brew. We heard you, Kopites, and have managed to get in an exclusive supply of this much coveted special-edition brew just in time for Probably The Best Viewing Parties for the upcoming match.”

“We’re incredibly proud to be part of the Liverpool FC family for decades with Probably The Best Partnership in the Premier League. As two iconic names, Carlsberg and the Club are as inseparable as the enjoyment of our quality brews alongside the beautiful game, and we hope fans enjoy Carlsberg Red Barley as much as we went all red for The Reds,” he added.

The five Probably The Best Viewing Parties will be held from the night of 1 June to the early hours of 2 June, which is when the match between Liverpool FC and Tottenham Hotspurs will be broadcasted live. These are at Thirsty Bar in 3 Two Square, Petaling Jaya; Score @ The Roof in Bandar Utama, Petaling Jaya; Home & Away in Desa Sri Hartamas, Kuala Lumpur; The Highlander’s Kitchen & Bar in Kelana Jaya, Petaling Jaya; and Dukes & Duchess at Taman Tun Dr Ismail, Kuala Lumpur. Due to demand, fans are encouraged to reserve tables beforehand at the outlet of their choice to get the best seats to watch the nail-biting match over ice-cold Carlsberg.

Unlike other ‘red’ beers such as red ales or beers with fruit added, Carlsberg Red Barley is a limited-edition 4.5% ABV (alcohol by volume) pilsner that gets its distinctive colour from a barley variety that is specially curated and bred by the scientists at the Carlsberg Research Laboratory, giving it the clean, crisp and slightly hoppy taste expected from a traditional pilsner. Due to the barley’s commercial rarity, Carlsberg Red Barley was produced in very limited quantities for the global market.

Birgitte Skadhauge, Head of the Carlsberg Research Laboratory, said, “When we were set the challenge of brewing an all red beer for Liverpool FC fans, as part of our constant pursuit of better, we knew it wouldn’t be easy. The red colour of this pilsner comes from the outer-shell of the red barley variant - which has a relatively low climate-resistance and has therefore proved tricky to grow in the quantity we required for brewing. It’s taken over a year of experimentation, but we’re delighted to brew this special beer for Liverpool FC fans and we hope they enjoy it.”

For more details, visit the Carlsberg MY Facebook page at www.facebook.com/CarlsbergMY or www.probablythebest.com.my.

 

Probably The Best Viewing Party Venue

Address

Contact for Bookings

Thirsty Bar

E35-01, 3 Two Square, No. 2, Jalan 19/1, 46300 Petaling Jaya, Selangor.

016-2073583

Score @ The Roof

The Roof, First Avenue, Bandar Utama, 47800 Petaling Jaya, Selangor.

016-3408618

H&A The Original Hartamas

37, Jalan 23/70a, Desa Sri Hartamas, 50480 Kuala Lumpur.

016-3796453

Dukes & Duchess

52, Lorong Rahim Kajai 14, Taman Tun Dr Ismail, 60000 Kuala Lumpur.

019-2626324

The Highlander’s Kitchen & Bar

01-02, Block B, Plaza Kelana Jaya, Jalan SS7/13a, 47301 Petaling Jaya, Selangor.

012-6556481

Press

If you represent the media - print, online, radio or tv - please address enquiries concerning Carlsberg Group to:

Corporate Communications and CSR Manager

Ezra Low

Tel 03-5522 6431 Email Ezra.YY.Low@carlsberg.asia
Picture 1

Carlsberg Red Barley is a visually stunning beer created as a homage to Liverpool FC’s legendary manager Bill Shankly’s winning inspiration to have his team play, dressed in all red. Not only is the bottle, label and cap red, the beer itself is a crimson red!

Picture 2

Ted Akiskalos, Managing Director of Carlsberg Malaysia: “We’re incredibly proud to be part of the Liverpool FC family for decades with Probably The Best Partnership in the Premier League, and we hope fans enjoy Carlsberg Red Barley as much as we went all red for The Reds.”