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ASAHI BRINGS BEER LOVERS ON A JOURNEY TO ‘DISCOVER TOKYO’

Japan’s No.1 beer brings Tokyo to Malaysians by unveiling the Japanese passion for perfection and innovation through food, art, fashion and lifestyle in nationwide promotion.

Shah Alam, 2 August 2021 – Asahi Super Dry launches ‘Discover Tokyo’ campaign, bringing beer lovers on a journey to discover different facets of Tokyo from food, art, fashion to lifestyle. These cultural insights reflects the same passion towards precision in quality and innovation, which is at the heart of Asahi and from which Japan’s no.1 beer, Asahi Super Dry was created. Running from July till September 2021, Asahi’s Discover Tokyo promotion will also offer beer lovers a chance to win a Sony PlayStation 5!

 

“Since we cannot travel during this Covid-19 pandemic period, we bring Tokyo to Malaysians, through Asahi’s ‘Discover Tokyo’ campaign which offers a cultural insight to the food, art, fashion to lifestyle scenes of Tokyo so that Malaysians can immerse into Japan virtually. Asahi partnered with an award-winning production company to create a series of videos to highlight the elements of Japanese creativity, simplicity, style and adventure. These cultural insights into Tokyo delivers a clear link to our brand where precision as well as excellence in quality and innovation meet.”, said Caroline Moreau, Marketing Director of Carlsberg Malaysia.

 

Asahi Super Dry is brewed with precision to the highest quality standards, to deliver a dry, crisp taste and quick, clean finish termed Karakuchi. Beer lovers can refresh with an ice-cold Asahi Super Dry at home and go on a journey to ‘Discover Tokyo’ on www.asahidiscovertokyo.com.my. Watch a series of videos as Asahi gains insider access interviewing Japanese individuals who showcase their pursuit for perfection through art (bonsai), fashion (Kimono), food (3D printed food) and lifestyle (Omotenashi) - unique qualities of Japan.

 

From now till 30 September 2021, every RM20 purchase of Asahi Super Dry from participating supermarkets, hypermarkets, convenience stores and e-commerce sites (Shopee, Lazada, Pandamart & Potboy) in a single receipt entitles you to 1 entry to be in the running of winning a Sony PlayStation 5.

 

Stay tuned for the latest promotions or giveaways by Japan’s no.1 beer, Asahi Super Dry when you ‘Like’ and ‘Follow’ @AsahiMY on Facebook and Instagram. Visit www.asahidiscovertokyo.com.my for a virtual Tokyo experience.

Press

If you represent the media - print, online, radio or tv - please address enquiries concerning Carlsberg Group to:

Corporate Affairs Manager

May Ng

Tel 03-5522 6404 Email may.yk.ng@carlsberg.asia

Asahi Super Dry launches ‘Discover Tokyo’ campaign, bringing beer lovers on a journey to discover different facets of Tokyo from food, art, fashion to lifestyle.

Running now till 30 September 2021, Asahi’s Discover Tokyo promotion will also offer beer lovers a chance to win a Sony PlayStation 5!