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ASAHI SUPER DRY UNVEILS LIMITED-EDITION DISCOVER TOKYO CANS

Join Asahi Super Dry on a virtual journey to discover Tokyo and stand a chance to win a Sony PlayStation 5!

Shah Alam, 2 September 2021 – Discovering facets of Tokyo amid the pandemic is now made possible with Asahi Super Dry’s Discover Tokyo campaign. Asahi unveils the Discover Tokyo limited edition can packaging to celebrate the food, art, fashion and lifestyle of Tokyo via four inspiring videos. These cultural insights reflect passion towards precision in quality and innovation, which is at the heart of Asahi, and from which Japan’s no.1 beer, Asahi Super Dry was created.

Asahi Super Dry’s limited-edition Discover Tokyo packaging features the omnipresent and iconic kanji character ‘辛口’ which stands for Karakuchi, on a modernistic background. Karakuchi refers to the taste profile of Asahi Super Dry’s beer that delivers a dry, crisp taste and quick, clean finish.

The Asahi Discover Tokyo editions, available in cans and 8-can cluster pack that comes with a complimentary 300ml glassware, are now made available nationwide for limited time period, while stocks last. Grab them in-stores and online at participating hypermarkets, supermarkets, convenience stores, Shopee, Lazada, Pandamart and Potboy!

Tapping on one of Japan’s most popular game inventions with a huge following globally, Asahi offers consumers a chance to WIN the latest Sony PlayStation 5 Digital Edition with purchase from participating supermarkets, hypermarkets, convenience stores and e-commerce sites (Shopee, Lazada, Pandamart & Potboy). Every RM20 purchase of Asahi Super Dry in a single receipt entitles to 1 entry and winners will be announced at the end of the promotion. Hurry, contest ends 30 September 2021!

Wait no more and start exploring the unique sights and scenes of Tokyo now at www.asahidiscovertokyo.com.my. Savour Asahi Super Dry’s iconic karakuchi taste at home today! Stay tuned for the latest promotions or giveaways when you ‘Like’ and ‘Follow’ @AsahiMY on Facebook and Instagram.

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Asahi Super Dry launches limited-edition ‘Discover Tokyo’ packaging available in cans and 8-can pack that comes with a FREE 300ml Asahi glassware. Now available at participating outlets nationwide!

Embark on a virtual discovery of Tokyo with Asahi Super Dry and take home these limited-edition Discover Tokyo cans featuring the omnipresent and iconic kanji character ‘辛口’ which stands for Karakuchi, on a modernistic background.