Returning to keep the dance floor alive this May, Asahi Super Dry reached out to urban party goers on 31 May by collaborating with home grown local DJs through its Super Dry Allstars Tour.

Super Dry Allstars Tour aimed to create an energetic night out experience kick-started its first year long campaign which will be on a coast to coast journey, performing twice a month starting May.

This innovative and edgy concept lured hundreds of fans and music lovers for the acts of talented local DJs – DJ Eva T, DJ Faith, B.A.T.E., Bass Agents, Monkey and Funkzu, Mr Nasty and Guru Guru, and Ramsey Westwood, starting from the top of the country at Rooms Auto-City, Penang.

Happy Hour promotions and lucky draw sessions kept the crowd hyped the entire night. The All Stars Hour offered a special price for all Asahi Super Dry pints purchased, where every pint cap collected extended the timer. To reward consumers and fans even further, Asahi Super Dry with HTC Malaysia collaborated to reach out to consumers through a HTC lucky draw contest. For every five buckets of Asahi Super Dry purchased with the submission of the contest form and proof of purchase, consumers stood a chance to win a HTC smartphone. Lucky draw and announcement were made at midnight.

Keep a look out for the next tour which could be at an outlet close to you! For more information, please contact Kelvin Ng, Brand Executive at extension 373; or visit https://www.facebook.com/AsahiMalaysia for constant updates.