To further enhance its premium wine portfolio, Luen Heng F&B Sdn. Bhd. the official Malaysian sole importer and distributor for Les Vins Georges Duboeuf, announced to be part of the worldwide celebration to commemorate the arrival of Georges Duboeuf 2010 Beaujolais Nouveau in Malaysia during a press conference held on 18 November at O Gourmet, Bangsar Shopping Centre.

Beaujolais Nouveau is a youthful wine with a fresh vibe with bright red fruits and rich, floral aromas is released one minute past midnight on the third Thursday of November. This decades old tradition is uniquely celebrated worldwide to herald the wine's arrival. This festive and refreshing red wine is made from hand-harvested Gamay grapes and bottled six weeks after harvest.

At the launch, Chefs from Silver Spoon Trattoria led by Chef Ken Wong, Chef Simon Goh, Chef Joe Lee at live cooking demonstration introduced guests to a fascinating and exciting food pairing with the 2010 Beaujolais Nouveau. The Georges Duboeuf 2010 Beaujolais Nouveau is available from November 2010 onwards at O Gourmet (BSC), Hock Lee (Damansara Heights), Geographer Cafe (Melaka) and Chez Papa (Johor Bahru) for wine lovers to enjoy.