Budweiser Unveils 2010 World Cup Limited Edition Aluminum Bottles

Petaling Jaya, 10th June 2010 – One of Carlsberg Malaysia’s subsidiaries- Luen Heng F&B Sdn. Bhd. (LHFB), the sole importer and distributor of Budweiser, the official beer of 2010 FIFA World CupTM South Africa proudly unveils 2010 World CupTM Budweiser Limited Edition Aluminium Bottle at Brussels Beer Café, Jaya One.

“Under all the intense competitions and challenging market conditions, Carlsberg Group has always held our ground and has continued to seek ways to exceed customers’ satisfaction. Increment in sales and improvement in portfolio are significant after acquisition of Luen Heng F&B Sdn. Bhd. (LHFB) in November 2008. With LHFB’s premium brands such as Budweiser, the joint synergies between CBMB and LHFB have enabled us to capture substantial market share in premium beverages segment,” commented by Soren Ravn, Managing Director of Carlsberg Malaysia cum Chairman of LHFB during his speech.

Ravn also added, “In year 2010, Budweiser is one of the key brands that are expected to drive strong sales growth with its line-up of exciting campaigns and rewarding promotions as the official beer of 2010 FIFA World CupTM, South Africa – the biggest soccer tournament in the world. We are proud to be part of this international event, marking the 1st time that the tournament has been held in the African continent.”

Adding on to the event, Brussels Beer Café is also having the Brussels Football Fiesta at their Jaya One flagship outlet as promotions and stage activities are put in place with live bands performing on every Thursday and Saturday fully supported by Budweiser.

The media launch also sees esteemed guests who were invited including the Deputy Managing Director of Carlsberg Malaysia and Vice Chairman of LHFB Dato’ Chin Voon Loong, General Manager of Luen Heng F&B Sdn. Bhd., Mr. Kenneth Soh, Mr. Philip Tan the Regional Director, Business Development – Asia Pacific of ANHEUSER-BUSCH IN-BEV INTERNATIONAL as well as media members.



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