Kota Kinabalu, 14 June 2014 – Carlsberg is back for the 5th consecutive year as the official beer of the Kota Kinabalu (KK) Jazz Festival with a galore of international brands that keep the beers flowing on the tap while music is playing on stage. The two-day annual fund-raising music festival, held on 13th and 14th June 2014 at the Sutera Harbour Marina Golf and Country Club, saw a huge turnout of local followers and attracted a number of tourists.
This year’s festival saw jazz lovers indulged in a diversity of music from Cuba, Italy, Indonesia and Malaysia, whilst enjoying a great brew in hand. There was a wide array of Carlsberg Malaysia products which were made available at the event, namely Carlsberg, Kronenbourg 1664, Kronenbourg 1664 Blanc, Somersby Apple and Pear ciders, Danish Royal Stout, Jolly Shandy and Nutrimalt. The music festival was yet another success and one of the most anticipated events in the Sabah Tourism calendar.
“Beer is the perfect partner for a music festival and Carlsberg is proud to bring its array of highquality brewed beers to the KK Jazz Festival 2014, as the annual fund-raising jazz event raises money to help the community of Kota Kinabalu. It’s a meaningful cause that we are proud to be associated with,” said Teoh Nar Teik, Carlsberg Malaysia’s Regional Sales Manager of East Malaysia.
“We hope the festival has added colours to the Visit Malaysia Year 2014 and boosted tourism attractions for the state,” Teoh added.
Since its inception, Kota Kinabalu Jazz Festival has successfully raised funds for projects that include clean water project for villagers, literacy programme as well as environment protection programme.
This year’s festival brought together a melting pot of musical talents with groups like Estudiantina Ensemble from Cuba, Mezzotono from Italy, Harry Toledo Covers from Indonesia and Yuta Tanaka from Japan, Jerome Rico & Mara Viola from Philippines and Malaysia’s very own The Seasons 4 and Jive With Purpose also performed at the festival. Daphne Iking, a Sabahan herself, hosted the event.