Following the merriment of CNY limited-edition packaging, Carlsberg launches second series of its ‘CELEBRATE’ theme with first-of-its-kind festive cans in conjunction with Gawai and Kaamatan festivals.
Shah Alam, 2 April 2021 – A deeply rooted tradition observed in Sabah and Sarawak is the annual thanksgiving Harvest festival marking the bountiful abundance of rice harvesting. To commemorate the festivities, Carlsberg launches first-of-its-kind Harvest packaging that accentuates tribal elements and icons of paddy on Carlsberg Danish Pilsner and Carlsberg Smooth Draught cans.
Celebrated throughout Sabah as Kaamatan and Gawai in Sarawak, the harvest festivals are a massive cultural celebration with families, friends and tribe members over delectable meals, traditional dance, and music pre-COVID. As we approach the second year of Harvest amid the pandemic, Carlsberg wishes to uplift spirits with its Harvest campaign and to rekindle relationships in a modest manner with beer lovers.
“Carlsberg’s Harvest campaign is a continuation of our CELEBRATE series following the resounding success of this year’s Chinese New Year (CNY) “Celebrate Prosperity” limited-edition packaging. Being mindful of the current sentiment, Carlsberg contributed to societies in need through our ‘Cheers For Tomorrow’ CNY food aid campaign which benefitted up to 815 Sabahans and Sarawakians. Last year, through our Safer Schools initiative, Carlsberg Malaysia disinfected 80 schools in Sabah and 186 schools in Sarawak, and provided handheld thermometers to give teachers, parents, and students a peace of mind as schoolchildren resumed classes. As we approach another celebratory occasion for East Malaysians, we hope to enlighten the festive spirit through our Harvest campaign and we wish all Sabahans and Sarawakians a happy and safe celebration.” said Stefano Clini, Managing Director of Carlsberg Malaysia.
Starting 1st April until 31st May, Carlsberg’s Harvest campaign offers attractive promotions and exclusive premiums such as jerseys in three collectible designs, inverted umbrellas available in three colours; and attractive gadgets such as tablets and watches too!
What better way to elevate mouth-watering dishes to celebrate Harvest than pairing your meals with Carlsberg? Running from April to May at participating food courts and coffee shops, collect 18 bottle caps to redeem a Harvest-exclusive Carlsberg jersey or 36 bottle caps to redeem a Harvest-exclusive Carlsberg inverted umbrella. Applicable to big bottles of Carlsberg Danish Pilsner (640ml) or Carlsberg Smooth Draught (580ml) purchases, the jerseys and umbrellas are available in green, white and grey.
Gear up with a Samsung Galaxy Watch 3 worth RM1,799 to boot which you can stand to win when enjoying RM90 worth of Carlsberg beers at participating bars and restaurants in a single receipt. Upgrade your gadget and stand a chance to win a Samsung Galaxy Tab S7 given out weekly that is worth RM3,299 when you purchase RM30 worth of Carlsberg beers at participating supermarkets, hypermarkets, and convenient stores. These promotions will run from April to May, or while stocks last.
Beer lovers in West Malaysia too can grab these sophisticated Harvest-themed Carlsberg cans in April, available exclusively only on Shopee and Lazada. Purchase 1 carton of Carlsberg Danish Pilsner or Carlsberg Smooth Draught cans and stand to win the Grand Prize of an Apple iPad (7th Generation) or First Prize of RM100 Touch ‘n Go e-Wallet credits.
Make celebrations warmer and better this Harvest with these exclusive Carlsberg Danish Pilsner and Carlsberg Smooth Draught cans exclusive this Harvest season only. Visit www.probablythebest.com.my to find out more about promotions in-store. ‘Like’ and ‘Follow’ @CarlsbergMY on Facebook and Instagram for Carlsberg’s latest activities and giveaways.