CARLSBERG’S OVERWHELMING SHOWS AT DJS SPIN TOUR, BORNEO ISLAND

Shah Alam, 30th September 2011 – Carlsberg builds its positive momentum in East Malaysian entertainment and musical industry among party goers by intensifying its brand building campaign through ‘DJs Spin Tour 2011’.

The bold and energetic parties were held back-to-back on 15th at B.E.D. Waterfront, Kota Kinabalu, on 16th at Zebra Club, Kuching, on 17th at Party Block, Miri and finally on 18th at Night Angel Discotheque KTV Lounge, Sibu all in the month of September.

Talented local music lovers DJ Nikki, DJ Liz, Beatboxer Shawn Lee and MC Sean Beazzie hyped the wild nights at the outlets with overwhelming response was received. Carlsberg Malaysia also rewarded consumers at all outlets in Sabah and Sarawak where the lucky first 200 drinkers from each outlet received an exclusive Carlsberg merchandise.

The Carlsberg’s ‘DJs Spin Tour 2011’ was a 4-night tour featuring passionate and talented local music loving DJ’s, beatboxer and Hypeman.

With the rising numbers of musically talented youngsters in East Malaysia, Carlsberg has set the scene for them through interesting and rewarding sponsorships and contests. Carlsberg sponsored the KK Jazz Festival for 2 years consecutively and has concluded a singing competition named ‘Carlsberg Diamond Idol 2011’ in early September.

These consumer engagement programmes are aligned with the new brand identity and direction of Carlsberg - modern, trendy and contemporary, and that calls for a Carlsberg!

About ‘Carlsberg DJs Spin Tour 2011 in East Malaysia’

DJ Nikki – Versatile DJ Nikki who has a strong background in music since the age of 8 typically incorporates dance house, techno and electro and has also played for many well known brands, shows, events and launches. This sexy young DJ emerged 19th in ‚FEMALE Magazine’s 50 Gorgeous People 2010: All Stars Edition‛.

DJ Liz – The passionate 23 year old dance DJ started her career in mid 2008 who is indulging into various genres besides R&B, House & Electro.

Beatboxer Shawn Lee – As the youngest talent in most performances, he has competed with big boys as a Malaysian representative at the ‘Beatbox Battle World Championships 2009’ in Berlin and ranked number 9 out of 45 contestants from 40 countries.

Sean Beazzie – Hype man Beazzie is deeply influenced by the Hip Hop culture and new age dance culture. His proficiency in English and Mandarin enables him to approach different types of crowds.