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Carlsberg Gold

Carlsberg Gold is the latest edition to the Carlsberg family of beers.

In 2007, Carlsberg Malaysia celebrated Carlsberg's 160th anniversary year and commemorated the occasion with the 160th Anniversary Brew. To meet the overwhelming response from consumers, the limited edition Anniversary Brew was re-launched permanently as Carlsberg Gold in 2008.

A Successful Relaunch

Carlsberg Gold was successfully launched in August, in big and small bottles, available in 5,000 refreshment and drinking outlets. Supported by media campaign focused on the product's quality credentials and extensive product sampling in coffee shops and food courts, Carlsberg Gold achieved high awareness and recorded high trials.

Preferred Beer Brand

Complementing the promotional activities, a series of "Carlsberg Gold Nights" were rolled out nationwide and these on-ground events generated encouraging response from many consumers and this led to a strong brand momentum. Within five months of its launch, Carlsberg Gold became part of the Malaysia consumer repertoire and the preferred beer brand for many.

In October, Carlsberg Gold participated in the Malaysia International Gourmet Festival 2008 as the official beer sponsor. Carlsberg Gold was widely sampled as the perfect accompaniment to gourmet food. Attended by members of media and chefs from the country's best restaurants, Carlsberg Gold received excellent reviews for its smoothness and richness.

About Carlsberg Gold

Inspired by an original recipe from the 19th century, Carlsberg Gold is brewed with three different malts for a deeper, robust and slightly sweet and caramel-like flavour. Brewed and blended to perfection, the beer, in 5.5% alcohol content, as richer colour and smoother taste with a pronounced light and fruity aroma.

Press

If you represent the media - print, online, radio or tv - please address enquiries concerning Carlsberg Group to:

Corporate Communications and CSR Director

Pearl Lai

Tel 03-5522 6414 Email pearl.lai@carlsberg.asia

Corporate Communications and CSR Manager

Ezra Low

Tel 03-5522 6431 Email Ezra.YY.Low@carlsberg.asia