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Carlsberg Kicks Off Probably The Best Football Beer Campaign

Buy Carlsberg and Enjoy The Match. Collect merchandise of your favourite team

Shah Alam, 21 May 2018 – As football fans gear up for the most anticipated football match of the year, Carlsberg – Probably The Best Beer In The World and Carlsberg Smooth Draught – Probably The Smoothest Beer In The World  kicked off its biggest football campaign themed “Probably The Best Football Beer” calling beer consumers to buy Carlsberg and enjoy the match. Running from May 14th to July 15th, the campaign offers football fans a chance to collect limited edition merchandise of their favourite national teams featuring six countries, namely England, France, Germany, Brazil, Spain and Portugal.   

As patriotic as football fans are, Carlsberg believes one will adopt a second nationality during the season, hence bringing the concept of “FANationality” to life by featuring six most revered nations namely England, France, Germany, Brazil, Spain and Portugal on its bottles and cans packaging. Limited-edition cans and bottles of Carlsberg and Carlsberg Smooth Draught are spotted in vibrant colours with Carlsberg’s signature hop leaf shape featuring each of the six country flags. Football fans can show their “FANationality” as they buy the Carlsberg products to collect country-themed merchandise such as jerseys, can cooler sleeves, jersey-shaped bottle cooler sleeves and invertible umbrellas, of their favourite team as collectibles.

How to collect those cool merchandise? For every purchase of two buckets of 325ml Carlsberg or Carlsberg Smooth Draught bottles at participating modern bars, pubs and restaurants, one can redeem a free country-themed jersey-shaped bottle cooler sleeve.

Fancy the smart looking jersey? One must collect 36 football-themed Carlsberg bottle caps or Carlsberg Smooth Draught POP caps at participating coffee shops or food courts. Collect 24 football-themed Carlsberg bottle caps or POP caps will entitle you to an invertible umbrella, and 12 caps will get you a can of Carlsberg Smooth Draught (320ml).

What’s more? Carlsberg is also offering a free country-themed beer can cooler sleeve as an instant gift reward with every purchase of the limited edition 6-can pack of Carlsberg or Carlsberg Smooth Draught at major super- and hypermarkets as well as convenience stores.

In addition, Carlsberg will be hosting over 3,000 Probably The Best Viewing Parties at Carlsberg’s affiliated outlets nationwide where football fans can win attractive prizes and exclusive merchandise while watching the match live together with other ardent football supporters.  

Bringing Probably The Best Football Beer campaign to the digital platform, an interactive online game named Carlsberg’s “FANationality” is developed exclusively for this football tournament. Hosted on Carlsberg’s microsite www.probablythebest.com.my/football, the online game is based on a point system which will see the ultimate FAN and his or her buddy win an all-expense paid trip to watch Liverpool match LIVE in the UK!

One can also catch the latest news updates, match schedule, results, ongoing promotions as well as venues of the viewing parties all on this site too. To add to the thrill, there is also a Swipe-and-Win game with loads of prizes to be won.

So, buy Carlsberg and enjoy the most anticipated football event of the year with Carlsberg’s Probably The Best Football Beer campaign this May to July. Find out more on  www.facebook.com/CarlsbergMY or www.carlsbergmalaysia.com.my.

Press

If you represent the media - print, online, radio or tv - please address enquiries concerning Carlsberg Group to:

Corporate Communications and CSR Senior Executive

May Ng

Tel 03-5522 6404 Email may.yk.ng@carlsberg.asia

Carlsberg’s Probably The Best Football Beer campaign offers football fans a chance to collect limited-edition football-themed merchandise of their favourite national teams featuring six countries namely England, France, Germany, Brazil, Spain and Portugal.

Beer lovers and football fans can collect country-themed merchandise such as jerseys, can cooler sleeves, jersey-shaped bottle cooler sleeves and invertible umbrellas, of their favourite team when buying Carlsberg or Carlsberg Smooth Draught.

Receive a free country-themed beer can cooler sleeve with every purchase of the limited-edition 6-can pack of Carlsberg or Carlsberg Smooth Draught at major super- and hypermarkets as well as convenience stores.

Win exclusive limited-edition football merchandise from Carlsberg when drinking Carlsberg or Carlsberg Smooth Draught by collecting the bottle caps or POP caps at participating coffee shops or food courts.

Grab exclusive football merchandise during Carlsberg’s Probably The Best Football Beer campaign running from May 14 to July 15 when you buy Carlsberg or Carlsberg Smooth Draught. Hurry, available for a limited time and while stocks last only!