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Carlsberg Launches Brooklyn Brewery’s First Southeast Asian Flagship Outlet In Resorts World Genting

Craft beer lovers can now enjoy Brooklyn brews from the tap at the highest Brooklyn Bar in the World

Genting Highlands, 19th November 2018 – Carlsberg Malaysia has given craft beer lovers another reason to rejoice with the launch of Brooklyn Lager and Brooklyn East IPA draught beers at the peak of Malaysia’s most popular highland destination, Resorts World Genting.

Located at the heart of High Line Rooftop Market in SkyAvenue, one of the latest dining attractions at Resorts World Genting, The Brooklyn Bar lays claim to fame as the first Brooklyn flagship outlet in Southeast Asia and is one of a handful of Carlsberg outlets in Malaysia offering the incomparable taste of exquisitely crafted brews from Brooklyn Brewery straight from the tap.

This marks the latest partnership between Carlsberg Malaysia and Brooklyn Brewery – New York City’s award-winning craft beer brewhouse – to offer draft versions of their signature craft brews to local beer connoisseurs.

The launch of the Brooklyn Bar at High Line Rooftop Market was officiated by Robin Ottaway, President of Brooklyn Brewery in his first official visit to Malaysia. Joining him was Lars Lehmann, Managing Director of Carlsberg Malaysia and Dato’ Edward Holloway, Executive Vice President of Leisure and Hospitality, Resorts World Genting to introduce this brand-new Brooklyn draught experience.

Lars Lehmann, Managing Director of Carlsberg Malaysia, said, “Since the launch of Brooklyn Brewery’s beers in our brand portfolio, we have seen many new fans from craft beer drinkers. And now, the introduction of Brooklyn draught will allow them to enjoy award-winning craft beers straight from the tap at their favourite bar or bistro. We’re very proud to partner with Resorts World Genting in introducing Southeast Asia’s first Brooklyn Flagship Outlet at High Line Rooftop Market to serve Brooklyn’s craft brews 6,000 feet up in cool mountain air. We have literally raised the bar for craft beer lovers in Malaysia!” he added.

Robin Ottaway, President of Brooklyn Brewery, commented, “Our relationship with Carlsberg has helped us realise our vision of a global network of excellent beer, including the partnership between Carlsberg Malaysia and Resorts World Genting resulting in the first Brooklyn flagship outlet in Southeast Asia. We’re extremely excited that Kuala Lumpur has joined the ranks for Brooklyn Brewery’s draught beer experience This is a fantastic step up for the enjoyment of craft beer in Malaysia!”

Dato’ Edward Holloway, Executive Vice President of Leisure and Hospitality, Resorts World Genting said, “We have had a long history of partnership with Carlsberg for over 40 years to organize events and themed nights resort-wide and we are fortunate that they have chosen us as the very first flagship outlet in Southeast Asia here at High Line. This ups the ante at the resort as well as the quality of craft beer in Malaysia with Brooklyn Brewery being New York City’s award-winning craft beer brew house and the No. 1 exporter of American craft beer. High Line – an eclectically-designed collection of seven deliciously memorable dining options – has been meticulously curated to create revolutionary dining options that are delicious yet memorable, and Brooklyn Brewery fits right in.”

The award-winning Brooklyn Lager, at 5.2% ABV, is amber-gold in colour and displays a firm malt centre supported by a refreshing bitterness and floral hop aroma. The aromatic qualities of the beer are enhanced by “dry-hopping”, the centuries-old practice of steeping beer with fresh hops as it undergoes a long, cold maturation after fermentation. The result is a wonderfully flavourful beer – smooth, refreshing and very versatile with food – deserving its 2018 World Beer Cup Gold Medal.

On the other hand, Brooklyn East IPA is a clean, drinkable pale ale at 6.9% ABV that offers a bold balance, with a bright piney aroma, and the taste of stone fruits yet a firm bitterness from IPA's ancestral British home. The lychee nose and crisp, bitter hop finish go surprisingly well with the spicy Asian dishes that Malaysians love.

Building on the complex yet balanced tasting notes of Brooklyn Brewery’s craft brews, guests at the launch were feted with mouth-watering food pairings from the chefs at High Line Rooftop Market, demonstrating the ability of the two beers to complement perfectly with a wide variety of dishes with bold and savoury flavours such as fresh oysters, gourmet burgers, traditional Chinese street food, steaks, and even nasi lemak with a lobster meat twist.

Brooklyn Brewery is the no. 1 American craft beer exporter and is available in more than 30 countries. It has received numerous accolades and awards for its brews, including the 2018 Beer World Cup Gold Medal for Brooklyn Lager. Carlsberg Malaysia’s distribution marks the seventh strategic partnership between the Carlsberg Group and Brooklyn Brewery after Sweden, Norway, London, Hong Kong, Lithuania, and Singapore.

To find out more about Brooklyn Lager and Brooklyn East IPA, visit Carlsberg Malaysia’s dynamic portfolio of brands on www.carlsbergmalaysia.com.my or www.facebook.com/CarlsbergMalaysia.

Press

If you represent the media - print, online, radio or tv - please address enquiries concerning Carlsberg Group to:

Corporate Communications and CSR Manager

Ezra Low

Tel 03-5522 6431 Email Ezra.YY.Low@carlsberg.asia

The launch of the Brooklyn Bar at High Line was officiated by (2nd from the left) Lars Lehmann, Managing Director of Carlsberg Malaysia, Robin Ottaway, President of Brooklyn Brewery, and Dato’ Edward Holloway, Executive Vice President of Leisure and Hospitality, Resorts World Genting.

For the first time, craft beer lovers can enjoy Brooklyn Lager and Brooklyn East IPA at probably the highest Brooklyn Bar in the world!

Thomas Teo, Commercial Development Manager – Craft and Specialty of Carlsberg Singapore (left) hosted an informative food pairing session that demonstrated the ability of the two beers on tap to complement a wide variety of bold and savoury flavours.

Guests got to choose from selection of gourmet dishes from the High Line food kiosks that each came with a recommended pairing with either the Brooklyn Lager or Brooklyn East IPA.

Guests were virtually transported to an evening in Brooklyn with a beatbox/rap battle between award-winning beatboxer Shawn Lee and MC Ashtin, and then treated to a rocking live performance by homegrown indie rockers Jumero.

Guests were virtually transported to an evening in Brooklyn with a beatbox/rap battle between award-winning beatboxer Shawn Lee and MC Ashtin, and then treated to a rocking live performance by homegrown indie rockers Jumero.

Fun activities for the night included vintage arcade games, artsy creations that guests could bring home, and a cornhole challenge where guests could win exclusive Brooklyn Brewery t-shirts.

The Brooklyn Bar at High Line Rooftop Market represents the brewery’s first flagship outlet in Southeast Asia, offering craft beer lovers the taste of its signature brews in draught since the introduction of the brand last year by Carlsberg Malaysia.

During the launch, guests got to experience pouring a glass of Brooklyn Lager or Brooklyn East IPA straight from the tap themselves!