Shah Alam, March 28, 2015 – Carlsberg Malaysia joins millions of people and businesses across the world today to raise awareness on climate change by switching off lights in its brewery and 16 sales offices nationwide as well as engaging its consumers to “Unplug to Reconnect”.
This year, Carlsberg Group activated a global campaign calling international beer lovers to pledge their support towards Earth Hour movement. While supporting the global campaign, Carlsberg Malaysia is taking it up a notch as it hosted an Earth Hour gathering at its brewery for about 40 of its employees and guests. The brewer has been supporting Earth Hour since 2008, in line with Carlsberg Group’s call to play a part in protecting Mother Nature, from which the key ingredients of its beer are sourced.
“We are committed to brew and grow our business sustainably, and this is translated across our value chain, as reported in our CSR Report 2014, which commendable progress was recorded in environmental efficiency, sustainable packaging and responsible drinking,” said Pearl Lai, Corporate Communications & CSR Director.
In 2014, Carlsberg Malaysia successfully achieved its target of reducing electricity consumption by 5% through its energy efficiency initiatives, which amongst others include removal of old boilers and redundant piping. Building on its support towards the Earth Hour movement, the brewer has recorded a reduction in energy consumption of a total of 4,963kWH from year 2008 to 2014, saving the environment from about 3,610kg of carbon dioxide emission.
Supporting Carlsberg Group’s social media campaign, “Unplug to Reconnect”, Carlsberg Malaysia corporate Facebook page, as well as that of Carlsberg beer brand, would turn black during the hour so that its fans and consumers could disconnect from their devices during this time to spend some quality moments with their family and friends.
Also in support of the Earth Hour 2015 movement, Carlsberg Malaysia collaborated with Saito College by organizing an Earth Hour video contest for the latter’s students. The contestants developed several videos to spread the importance of protecting our Mother Earth and practicing sustainability. The contest not only challenges the creativity of the students, it also gave them a platform to learn more about climate change themselves.
The brewer’s charity outreach, the J.C. Jacobsen Foundation also recently supported the Shah Alam City Council’s Trees for Life campaign, which was a tree planting programme that aims to reduce carbon footprints and enhance the greenery areas within the Shah Alam township. Through the Foundation’s contribution, about 300 volunteers were able to plant 1,500 trees along Jalan Monfort, Seksyen U1 & U2 in Shah Alam.