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Carlsberg Officially Launches New Look & Betterments in Sabah!

Probably The Best Beer In The World gets a refreshed identity together with new beer-enjoyment experience improvements and exciting consumer promotions in August

Kota Kinabalu, 6 August 2019 – Beer drinkers can rejoice! Carlsberg now has a new look yet keeping its signature same great brew. Beer lovers can look forward to Probably The Best Beer In The World which now comes with practical betterments to deliver an even better beer enjoyment experience!

Carlsberg’s refreshed Danish inspired brand identity, which balances simplicity with contemporary design, is applied across its products, packaging, communications, visibilities and amenities to deliver a better beer experience for all beer lovers.

The brand’s new look and feel is most visible on its packaging, coupled with three practical improvements, that sees a new Fresh Cap on Carlsberg bottles, the same great brew served in premium-looking stem glasses, and cans that come in Easy-to-Open packs. These “betterments” are a result of Carlsberg’s efforts and belief in constant improvement and refinement in progressive pursuit of better beer. Probably The Best Beer in the World just keeps getting better!

Ted Akiskalos, Managing Director of Carlsberg Malaysia, commented, “At Carlsberg, we care about how our beer is made and enjoyed, a constant ‘pursuit of better’ inspired by our founder J.C. Jacobsen throughout our history of more than 170 years. From our yeast and barley to our packaging and glassware, we believe it must always be possible to do things better, hence the introduction of a new look and feel for Carlsberg that represents our ongoing commitment to do so.”

“Loyal Carlsberg drinkers in Sabah can rest assured that while the brand looks modern and new, our beer is still brewed with the same natural ingredients and same attention to quality that gives Carlsberg that same great taste. Carlsberg just keeps getting better with its new look, but same great brew!” added Akiskalos.

Carlsberg’s new Fresh Cap employs a cleverly designed scavenger lining that removes oxygen from the headspace at the top of the bottle, so you get fresher taste up to five-times longer in Carlsberg’s bottled beer.

On the other hand, Carlsberg’s new glass is part of the brand’s new Danish-inspired identity, which balances simplicity with contemporary design and is applied across its products, packaging, communications, visibilities and amenities to deliver a better beer experience for fans of Probably The Best Beer in the World.

What sets Carlsberg’s new stem glass apart from the rest is the laser-engraved, hop leaf-shaped nucleation stamp at the bottom of the glass. The nucleation stamp creates many little pits and peaks where bubbles can form, generating more tiny bubbles that rise to the top. Because the bubbles continually replenish the foam (head), the beer maintains its head for significantly longer. This is important as bubbles help retain the aroma of the beer.

For consumers who purchase Carlsberg cans, you can now open a 6-can pack of Carlsberg in next to no time with the Easy-to-Open perforated shrink wrap, allowing you to enjoy Probably The Best Beer In The World with ease and convenience.

Carlsberg is also out to reward its fans with a consumer promotion in August and September, allowing them the opportunity to win the chance to become Probably The Best Beer Master! Not only are winners entitled to an all-expenses-paid trip to the Carlsberg Malaysia’s brewery, they also get to bring along a friend and go through an informative Art of Beer session towards being Probably The Best Beer Master that comes with a certificate upon completion. Best of all, winners get to enjoy one year’s supply of free Carlsberg.*

For Carlsberg bottles enjoyed at restaurants and coffeeshops, simply check the underside of the bottle cap for a chance to win the grand prize to be Probably The Best Beer Master. Consumers can also collect 24 bottle caps to get a limited-edition Carlsberg T-shirt, or 12 bottle caps to get one 320ml Carlsberg can.

Carlsberg drinkers enjoying draught and bottled beer at participating bars, pubs and bistros will get gift cards for a chance to be Probably The Best Beer Master. They can also get a limited-edition Carlsberg T-shirt which comes in two collectible designs for every 10 gift cards collected. Meanwhile, every purchase of two bottles or cans of Carlsberg at convenience stores will also give consumers a chance to win simply by snapping and sending their receipt as a proof of purchase.

Meanwhile, Carlsberg is giving beer lovers a chance to win the new premium stem glass which features a special laser-engraving at the bottom of the glass that generates and retains more foam for longer-lasting aroma. Simply purchase two 6-can packs from the Carlsberg promoters at selected supermarkets and hypermarkets in August, then spin to win a chance to get the stem glass, a 320ml can, or a set of premium coasters.

Carlsberg fans can also own a piece of the brand’s history simply by enjoying draught-poured Carlsberg at participating bars, pubs and bistros, and bringing home the classic tulip-shaped glass in a gift box while stocks last.

To learn more about Carlsberg’s new look and feel, betterments and promotions, visit the brand’s Facebook page at CarlsbergMY or check out www.probablythebest.com.my.

*12 cartons of 24x 320

Press

If you represent the media - print, online, radio or tv - please address enquiries concerning Carlsberg Group to:

Corporate Communications and CSR Manager

Ezra Low

Tel 03-5522 6431 Email Ezra.YY.Low@carlsberg.asia
Photo 1

Carlsberg Malaysia officially launched its new brand identity in Sabah, represented by Chong Chee Fatt, Regional Sales Manager (东马区高级销售经理 張志发) (1L), Gary Tan, Sales Director (销售总监 陈森宦) (2L), and Kevin Choo, Marketing Manager (市场经理 朱泽豪) (1R).

Photo 2

Guests at the launch of Carlsberg "Just Keeps Getting Better" at 999 Bar in Kota Kinabalu got to experience Carlsberg's new betterments that include the new Fresh Cap on Carlsberg bottles, the same great brew served in premium-looking stem glasses, and cans that come in Easy-to-Open packs.

Photo 3

Carlsberg’s new look and feel is most visible on its packaging, which draws cues from its 172-year-old heritage and incorporates more environmentally-friendly materials.

Photo 4

Carlsberg’s refreshed Danish-inspired brand identity is applied across its products, packaging, communications, visibilities and amenities to deliver a better beer experience for all beer lovers.

Photo 5

Carlsberg in bottles now comes with a cleverly-designed Fresh Cap that removes oxygen from the air in the bottle, providing a fresher taste for up to 5 times more.

Photo 6

The new Carlsberg stem glasses come engraved with a hop leaf-shaped nucleation stamp at the bottom which generates more foam, helping to retain the aroma for longer.

Photo 7

Carlsberg in cans now comes with an Easy to Open feature, allowing consumers to open a 6-can pack of Carlsberg in no time.

Photo 8

Ted Akiskalos, Managing Director of Carlsberg Malaysia (2nd from right), said, "“Loyal Carlsberg drinkers in Sabah and Sarawak can rest assured that our beer is still brewed with the same natural ingredients and same attention to quality that gives Carlsberg that same great taste. Carlsberg just keeps getting better with its new look, but same great brew!”