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Carlsberg Rings in Probably The Most Victorious New Year

Auspicious red caps and pull-rings bring cheer for shoppers and consumers

Shah Alam, 2nd January 2018 – Cultural traditions are at the very heart of Chinese New Year (CNY) celebrations in Malaysia. Chinese wear red colour clothes and decorate their homes with red accessories as red is an auspicious colour. Carlsberg Malaysia honours these cultural traditions by featuring the auspicious colour red in all festive edition bottle caps and pull-rings of Carlsberg and Carlsberg Smooth Draught; and by rewarding consumers through Probably The Most Victorious promotion leading into 2018.

Carlsberg, Probably The Best Beer In The World and Carlsberg Smooth Draught, Probably The Smoothest Beer in the World ring in the lunar new year with the theme “Probably The Most Victorious Year’” inspired by the Chinese saying Qí Kāi Dé Shèng (齊開得勝), which means “flagging off victory of an undertaking” or “together, we achieve success”.

Carlsberg’s CNY greeting advertisement creatively showed four auspicious red bottle caps burst out from Carlsberg and Carlsberg Smooth Draught bottles wishing everyone “Be Jolly Together”, “Abundance of Happiness”, “A Simply Satisfying Year” and “Cheers!” or “Yum Seng!” in Mandarin language. When combining the four key Chinese words, it reads as “Probably The Most Victorious Year”. It is fitting then that in 2018, the brewer ushers in CNY with a toast (yum seng) to its consumers by rewarding their continued support and spurring them on to have Probably The Most Victorious Year ahead.

Consumers and shoppers stand to win thousands of cash prizes and giveaways this CNY as part of Carlsberg’s “Yum Seng” promotions, “Probably The Best CNY Shopping Experience” and other related consumer promotions at participating outlets, supermarkets and hypermarkets. All bottle caps and can pull-rings of Carlsberg and Carlsberg Smooth Draught festive packaging will sport the eye-catching red colour with attractive prizes up for grabs”.

Consumers who uncover the image of ‘88’ under the red bottle caps of Carlsberg and Carlsberg Smooth Draught big bottles stand a chance to win Bonus Prizes consisting of cash prize “ang pow” of RM88 each, with 8,000 prizes up for grabs; or one carton of 24-can Carlsberg Smooth Draught or Somersby Apple Cider, when they spot the respective brands’ logo printed underneath their red bottle caps, with 1,000 prizes for each brand across participating restaurants, coffee shops and food courts from Jan 1 to Feb 28, 2018.

At participating super- and hypermarkets, with every purchase of a 24-can Carlsberg or Carlsberg Smooth Draught CNY festive promo pack, consumers stand a chance to win one-year complimentary supply of 24-can pack of Carlsberg or Carlsberg Smooth Draught, totalling 12 cartons, if one spots the promo code ‘CS’ underneath any of the colour red pull-rings; or win a 4-can pack of Somersby Apple Cider if they spot the promo code ‘SA’.

Carlsberg’s “Probably The Best CNY Shopping Experience – You Shop, Carlsberg Pays” is back by popular demand for the second consecutive year. Shoppers, who purchase RM200 worth of Carlsberg Malaysia’s products from selected AEON, AEON BiG, Giant and Tesco outlets, will qualify to participate in “Probably The Most Victorious Game” and stand a chance to have their CNY groceries, worth up to RM800 max, all paid for courtesy of Carlsberg, or win other fabulous prizes. This activity will be held on Jan 13, 14, 20, 21, 27, 28 and Feb 3 and 4.

Additionally, shoppers who purchase one or more cartons or combo deals of 4 sets of 4-can packs from the Carlsberg Malaysia’s premium brews such as Somersby Apple and/or Blackberry Cider, Kronenbourg 1664 Blanc and Asahi Super Dry will stand to redeem one Probably The Best reusable bag on a first come, first served basis from over 500 participating super- and hypermarkets during the promotion period.

Find out more about Carlsberg’s promotions, events and activities during this festive season at www.facebook.com/CarlsbergMY or www.carlsbergmalaysia.com.my.

Press

If you represent the media - print, online, radio or tv - please address enquiries concerning Carlsberg Group to:

Corporate Communications and CSR Senior Executive

May Ng

Tel 03-5522 6404 Email may.yk.ng@carlsberg.asia

Carlsberg’s CNY advertisement features four auspicious red bottle caps bursting out from Carlsberg and Carlsberg Smooth Draught bottles wishing everyone “Be Jolly Together”, “Abundance of Happiness”, “A Simply Satisfying Year” and “Cheers!” or ‘Yum-Seng’.

Carlsberg Malaysia rings in 2018 with the theme “Probably The Most Victorious Year” inspired by the Chinese saying Qí Kāi Dé Shèng (齊開得勝).

In honour of the cultural traditions, Carlsberg Malaysia is celebrating CNY in the auspicious colour red in all festive edition bottle caps and pull-rings of Carlsberg and Carlsberg Smooth Draught; and by rewarding consumers through Probably The Most Victorious promotion leading into 2018.

Consumers and shoppers stand to win thousands of cash prizes and giveaways this CNY as part of Carlsberg’s “Yum Seng” promotions, “Probably The Best CNY Shopping Experience” and other related consumer promotions at participating outlets, supermarkets and hypermarkets.