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Carlsberg Spreads CNY Festive Cheer in Sarawak

Celebrating Probably The Most Victorious Year with fellow Sarawakians at Carlsberg CNY Music Festival

Kuching, 27th January 2018 – Carlsberg Malaysia ushers in this Chinese New Year (CNY) celebration with “Probably The Most Victorious Year” campaign, inspired by the Chinese saying Qí Kāi Dé Shèng (齊開得勝) symbolising the brewer “flagging off to successful ventures” or “together, we shall succeed” with the Malaysian Chinese community.

Held in conjunction with the Carlsberg CNY Music Festival at 7th Mile, Kota Sentosa, Probably The Best Beer in the World – Carlsberg and Probably the Smoothest Beer in the World – Carlsberg Smooth Draught greeted over 2,000 people of the 4-day music festival that night. The festival at the venue was made even livelier by special appearances of local artistes Guo Yan Yan (Summer Grace), Stella Chung and Nick Chung.

Music festival goers got the opportunity to also enjoy the various brews available for purchase by Carlsberg Malaysia at the festival. Variants include Carlsberg, Carlsberg Smooth Draught, Somersby Apple Cider, Somersby Blackberry Cider, Kronenbourg 1664 Blanc, Asahi Super Dry, Royal Stout, Carlsberg Special Brew and Jolly Shandy.  

“Keeping to our traditions, we usher in CNY by rewarding our consumers for their support and loyalty and this year is no exception. We are glad to flag off this CNY with a resounding victory wishing all Malaysians “Be Jolly Together”, “Abundance of Happiness”, “A Simply Satisfying Year” and “Cheers!” or “Yum Seng!” Sales Director Gary Tan said as he unveiled the Chinese greeting messages when striking the four giant red bottle caps replica on-stage. When combined, the four key Chinese characters on the auspicious bottle caps read “Probably The Most Victorious Year”, wishing all Malaysians a victorious and successful year ahead.

Celebrating “Probably The Most Victorious Year” this CNY, RM6 million worth of prizes are up for grabs from Jan 1 to Feb 28 as part of Carlsberg’s “Everyone Is A Winner” promotion, as well as other related consumer promotions at participating F&B outlets, supermarkets and hypermarkets.

In the “Everyone Is A Winner” promotion, consumers who purchase any 3 big bottles of Carlsberg or Carlsberg Smooth Draught, will get a deck of Carlsberg Smooth Draught CNY playing cards and stand a chance to win special bonus prizes. Those who uncover the image of ‘88’ underneath the red bottle caps of the mentioned beers, stand a chance to win a cash prize of ang pau of RM88 each, with 8,000 prizes up for grabs! If you spot the Carlsberg Smooth Draught or Somersby Apple Cider logos, you can redeem one carton each of the respective brands, with a total of 2,000 prizes available across participating restaurants, coffee shops and food courts.

Additionally, consumers who purchase one or more cartons or combo deals of 4 sets of 4-can packs from the brewer’s premium brews such as Somersby Apple and/or Blackberry Cider, Kronenbourg 1664 Blanc and Asahi Super Dry will stand to redeem one #ProbablyTheBest reusable bag on a first-come, first-served basis from over 500 participating super- and hypermarkets during the promotion period.

Find out more about Carlsberg’s promotions, events and activities during this festive season at www.probablythebest.com.my or www.facebook.com/CarlsbergMY

Press

If you represent the media - print, online, radio or tv - please address enquiries concerning Carlsberg Group to:

Corporate Communications and CSR Senior Executive

May Ng

Tel 03-5522 6404 Email may.yk.ng@carlsberg.asia

Carlsberg Malaysia spreads the CNY festive cheer to East Malaysia by launching its Chinese New Year campaign, Probably The Most Victorious Year with a bang, wishing Malaysians a victorious and successful year ahead at 7th Mile, Kuching. (L-R): Carlsberg Malaysia Corporate Communications & CSR Director Pearl Lai and Carlsberg Malaysia Sales Director Gary Tan.

Carlsberg Malaysia’s Probably The Most Victorious Year campaign inspired by the Chinese saying Qí Kāi Dé Shèng (齊開得勝) was officially launched by Sales Director Gary Tan in Kuching, flanked by the Carlsberg Malaysia sales and marketing team.

The Probably The Most Victorious Year campaign runs till 28 Feb with ongoing consumer promotions at participating supermarkets, hypermarkets, coffee shops, food courts and F&B outlets offering RM6 million worth of prizes up for grabs!

Synonymous with Carlsberg Malaysia’s CSR initiative “Top Ten Charity Campaign” to promote Chinese local talents, the Carlsberg CNY Music Festival saw various local artistes including Summer Grace and Guo Yan Yan perform which attracted the attention of passers-by.

Invited guests enjoyed Probably The Best Beer In The World and Probably The Smoothest Beer In The World – Carlsberg and Carlsberg Smooth Draught on the third day of the CNY music festival.