Carlsberg Malaysia ushered the Year of Rabbit with an endless flow of happiness by bringing the essence and traditions of the Chinese culture to life with “喜” (Happiness). Carlsberg exemplified this message on the auspicious day, 11.1.11 through a Chinese calligraphy of the character “喜” (Happiness) which was unleashed with the every Carlsberg beer.

The Company unveiled a 28ft by 12ft Carlsberg “喜” (Happiness) float decorated by prancing horses and statues of rabbits during its official launch at Carrefour Hypermarket in Kota Damansara. The event started with an amazing performance by two Sky Dancers, thumping drum beats by Soren Ravn, 8 golden lions from the award-winning Khuan Loke Lion Dance Troupe as well as 8 “Fook” Gods to mark another successful year ahead.