Kota Kinabalu, 14 January 2020 – Ushering the year 2020 with double prosperity, Carlsberg unveiled its Chinese New Year (CNY) campaign ‘Double Cheers. Double Winnings.’ to Sabahans in Kota Kinabalu. The nationwide promotion which runs till 9 Feb 2020 offers consumers chances to double-up their rewards to win a limited-edition gigantic 3-litre Carlsberg bottle, Carlsberg Smart Mini Bar and many other interesting prizes this festivity!

Inspired by the Chinese saying that good things come in pairs and following the unique occurrence of the year 2020, Carlsberg craftily illustrates the art of red paper cutting featuring ‘fish’ to symbolise abundance and ‘lion dance’ for prosperity on all Carlsberg and Carlsberg Smooth Draught CNY festive cans and bottles.

Held at Lintasan Deasoka in a massive CNY bazaar street set-up, Carlsberg brought to life ‘Double Cheers. Double Winnings.’ in true festive spirit to media and trade partners by a lively acrobatic lion dance performance, 24-drum piece show and Probably The Best Yee Sang toss as they paired quality brews of Carlsberg Malaysia with a sumptuous buffet spread.

To elevate the concept of double, Sales Director Gary Tan said in an opening speech, “Carlsberg rewards beer lovers this Lunar New Year with our rewarding ‘Double Cheers. Double Winnings.’ Promotion with exciting prizes up for grabs including the limited-edition gigantic 3-litre Carlsberg bottle and the 3-in-1 multi-function Carlsberg Smart Mini Bar, the perfect addition to CNY reunions and celebrations which will double the happiness with your family and loved ones!”.

Only available in Malaysia, Carlsberg is giving away more than 2,000 units of the 3-litre Carlsberg bottle this CNY. To date, more than 700 lucky winners have emerged following their purchases at participating hypermarkets, convenience stores, e-commerce sites; and for those who enjoyed our beers at participating bars, restaurants, coffee shops and food courts!

Want to be a winner and bring home your very own Carlsberg bottle to double up the festivities this CNY? Head to participating coffee shops or food courts and check underneath the bottle caps for purchases of Carlsberg (640ml) or Carlsberg Smooth Draught (580ml) big bottles. Stand to win the 1st prize of a 3-litre Carlsberg bottle; the 2nd prize of an RM88 cash ang pau or collect three (3) bottle caps to redeem a FREE deck of Carlsberg playing cards.

If you’re stocking up on beers for that double cheers moment with friends and family, get rewarded with instant prizes including Carlsberg’s elegant and sleek glassware and more! Grab your chances for a doubled winning when you ‘Snap and Win’ your way to proudly own the limited-edition 3-litre Carlsberg bottle. This promotion is eligible at participating hypermarkets, as well as participating e-commerce sites such as Potboy, Shopee, Taobao, Sohda, Winetalk, and Boozeat

For instant beer enjoyment at modern pubs, bars and restaurants, get your hands on the limited-edition Carlsberg playing cards for every promotional purchase of Carlsberg or Carlsberg Smooth Draught. For chances of a doubled reward, snap your receipt and submit via WhatsApp to join the weekly contest.

Gaining attention for its sleek and modernistic design at participating hypermarkets and convenience stores this CNY period is the Carlsberg Smart Mini Bar that boasts a modernistic design of a table equipped with a built-in fridge and is fitted with Bluetooth speaker and USB charger functionalities. Ease worries of storing and chilling beer for perfect enjoyment during family reunions as the Carlsberg Smart Mini Bar can store almost 150 cans!

Want to get your hands on the Smart Mini Bar? Simply purchase 2 cartons of Carlsberg and/or Carlsberg Smooth Draught and 1 carton of 1664 Blanc, Somersby or Asahi at participating hypermarkets or purchase RM20 and above of Carlsberg Malaysia products at participating convenience stores to be eligible for the weekly draws with chances to win a Carlsberg Smart Mini Bar or a 1664 Blanc-branded Mini Chiller.

Come celebrate the CNY festivities in great spirit with the limited-edition 3-litre Carlsberg bottle, Carlsberg Smart Mini Bar and more while savouring Probably The Best Brews by Carlsberg Malaysia. For more information on all ongoing CNY promotions or events, visit www.probablythebest.com.my or follow us on Facebook at www.facebook.com/CarlsbergMY.