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Carlsberg wishes you Probably The Most Victorious Year Celebration

RM6 million worth of prizes to flag off Chinese New Year

Petaling Jaya, 19th January 2018 – Carlsberg Malaysia ushers in this Chinese New Year (CNY) celebration with “Probably The Most Victorious Year” campaign, inspired by the Chinese saying Qí Kāi Dé Shèng (齊開得勝) symbolising the brewer “flagging off to successful ventures” or “together, we succeed” with the Malaysian Chinese community.

At the launch ceremony festooned with auspicious red and festive green at the 1Utama Shopping Centre today, Probably The Best Beer in the World – Carlsberg and Probably the Smoothest Beer in the World – Carlsberg Smooth Draught greeted over 350 guests and hundreds of shoppers “Probably The Most Victorious Year’” this CNY. The campaign was brought to life by a magnificent stage set-up, a riveting lion dance with acrobatic pole jumping, martial art performance, a 24-season drum paired with a 8-foot giant drum performance, as well as sumptuous authentic Chinese fare and delicacies.

The brewer also celebrated the record-breaking of half a billion (or RM500,000,000) school-building funds the Top Ten Charity Campaign (Top Ten) accumulated over the last 30 years for approximately 650 schools. Top Ten, a flagship Chinese community project of Carlsberg Malaysia, joint efforts with two Chinese dailies China Press and Nanyang Siang Pau, has been championing fund-raising for the development of the Chinese education and schools in West and East Malaysia. To mark the milestone, Top Ten artistes also made a special appearance and performed a medley of CNY songs.

“Keeping to our traditions, we usher in CNY by rewarding our consumers for their support and loyalty and this year is no exception. We are glad to flag off this CNY with a resounding victory wishing all Malaysians “Be Jolly Together”, “Abundance of Happiness”, “A Simply Satisfying Year” and “Cheers!” or “Yum Seng!” Managing Director Lars Lehmann said as he unveiled the Chinese greeting messages when striking the four giant red bottle caps replica on-stage. When combined, the four key Chinese characters on the auspicious bottle caps read “Probably The Most Victorious Year”, wishing all Malaysians a victorious and successful year ahead.

Celebrating “Probably The Most Victorious Year” this CNY, RM6 million worth of prizes are up for grabs from Jan 1 to Feb 28 as part of Carlsberg’s “Everyone Is A Winner” promotion, “Probably The Best CNY Shopping Experience – You Shop, Carlsberg Pays”, Carlsberg’s red pull-ring can promotion as well as other related consumer promotions at participating F&B outlets, supermarkets and hypermarkets.

In the “Everyone Is A Winner” promotion, consumers who purchase any 3 big bottles of Carlsberg or Carlsberg Smooth Draught, will get a deck of Carlsberg Smooth Draught CNY playing cards and stand a chance to win special bonus prizes. Those who uncover the image of ‘88’ underneath the red bottle caps of the mentioned beers, stand a chance to win a cash prize of ang pau of RM88 each, with 8,000 prizes up for grabs! If you spot the Carlsberg Smooth Draught or Somersby Apple Cider logos, you can redeem one carton each of the respective brands, with a total of 2,000 prizes available across participating restaurants, coffee shops and food courts.

For the second consecutive year, Carlsberg is rewarding grocery shoppers with “Probably The Best CNY Shopping Experience – You Shop, Carlsberg Pays” promotion. Those who purchase RM200 worth of the brewer’s portfolio brands will qualify to participate in “Probably The Most Victorious Game” and stand a chance to have their groceries, worth up to a maximum of RM800, all paid for courtesy of Carlsberg, or win other fabulous prizes. This promotion runs on the weekend of Jan 13-14, Jan 20-21, Jan 27-28 and Feb 3-4 at selected AEON, AEON BiG, Giant, Tesco, Tesco Extra and Cold Storage outlets.

Great prizes await those who purchase a 24-can Carlsberg or Carlsberg Smooth Draught CNY festive promo pack at participating super- and hypermarkets, have a chance to win one-year’s complimentary supply of free beer, totalling 12 cartons. Winners just need to spot the promo code ‘CS’ printed underneath the red pull-rings for the special prize. For those who spot the promo code ‘SA’, he or she will walk home with 4 cans of Somersby Apple Cider.

Additionally, shoppers who purchase one or more cartons or combo deals of 4 sets of 4-can packs from the brewer’s premium brews such as Somersby Apple and/or Blackberry Cider, Kronenbourg 1664 Blanc and Asahi Super Dry will stand to redeem one #ProbablyTheBest reusable bag on a first-come, first-served basis from over 500 participating super- and hypermarkets during the promotion period.

And for those frequenting bars and pubs, they will receive a deck of Carlsberg Smooth Draught CNY Playing Cards for every bucket of Carlsberg Smooth Draught (5 small bottles – 325ml) purchased.Find out more about Carlsberg’s promotions, events and activities during this festive season at www.probablythebest.com.my or www.facebook.com/CarlsbergMY

Press

If you represent the media - print, online, radio or tv - please address enquiries concerning Carlsberg Group to:

Corporate Communications and CSR Senior Executive

May Ng

Tel 03-5522 6404 Email may.yk.ng@carlsberg.asia

Carlsberg Malaysia’s Probably The Most Victorious Year campaign is inspired by the Chinese saying Qí Kāi Dé Shèng (齊開得勝) symbolising the brewer “flagging off to successful ventures” or “together, we succeed” with the Malaysian Chinese community.

Carlsberg Malaysia launches its Chinese New Year campaign, Probably The Most Victorious Year with a bang, wishing Malaysians a victorious and successful year ahead!

Managing Director of Carlsberg Malaysia Lars Lehmann unveiled Probably The Most Victorious Year’s Chinese greeting messages by striking the four giant red bottle caps replica on-stage.

The Probably The Most Victorious Year campaign runs till 28 Feb with ongoing consumer promotions at participating supermarkets, hypermarkets, coffee shops, food courts and F&B outlets offering RM6 million worth of prizes up for grabs!

The launch ceremony of Probably The Most Victorious Year campaign was brought to life by a magnificent stage set-up, a riveting lion dance with acrobatic pole jumping, martial art performance, a 24-season drum paired with a 8-foot giant drum performance, as well as sumptuous authentic Chinese fare and delicacies.

The heart thumping beats of the 8-foot two-sided giant drum drew attention of shoppers at the launch ceremony.

Carlsberg Malaysia also celebrated the record-breaking of half a billion school building funds the Top Ten Charity Campaign (Top Ten) – its longest running fund raising charity campaign - accumulated over the last 30 years for approximately 650 schools. The artists line-up for this year were also introduced at the launch, as the Top Ten artistes performed a CNY medley.

To spread the festivities, Carlsberg Malaysia is participating in the annual CNY festival in Penang (Miao Hui) for the 9th consecutive year. This year, the festival will take place at Tow Boo Kong Temple, Butterworth on 3 Feb.

The launch of Carlsberg Malaysia’s Probably The Most Victorious Year was held at 1Utama shopping centre with the attendance of Tan Sri Dato’ Ir. Teo Chiang Kok, Director of 1 Utama Shopping Centre. (L-R): Lars Lehmann, Datuk William Toh Independent Non-Executive Director of Carlsberg Malaysia and Tan Sri Dato’ Teo.

Guests at the launch were thrilled by the opportunity to get their hands on “Probably The Best CNY Shopping Experience – You Shop, Carlsberg Pays” promotion, playing Probably The Most Victorious Game and winning great prizes!