Putra Brand Awards was introduced by the Association of Accredited Advertising Agents Malaysia (4As) as a consumer research entity to recognize brand building. In its recent award presentation ceremony, Carlsberg was awarded the Gold trophy in the alcoholic beverages category. This exemplified consumers’ preference and reinforced Carlsberg’s position as the market leader in the industry.
“Winning the Gold Award is a proud moment for Carlsberg. Carlsberg has done very well, being the only beer brand being honoured with the Gold Award. We are very proud to have won the Gold for two consecutive years. I believe that the consumers have spoken and this is a strong indicator on how our brand is performing. The results conducted by the Putra Brand Awards clearly demonstrated that our product is appealing to our consumers and delivers good value.” Soren Ravn said.