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Celebrate Prosperity, Happiness, Wealth and Good Luck in Vibrant Red, Pink, Green and Blue with Carlsberg this CNY!

Get cash ang paus, attractive prizes or free groceries with Carlsberg’s “Prosperity Begins With A POP!” campaign

Kuala Lumpur, 8 January 2019 – Carlsberg brought to LIVE “Prosperity Begins with a POP!” this Chinese New Year (CNY) wishing consumers an abundance of Prosperity, Happiness, Wealth and Good Luck in vibrant red, green, pink and blue colours across its limited-edition packaging, promotions and campaign activities.

Held at Hao Xiang Chi Seafood in Pudu, KL, Carlsberg Malaysia feted approximately 500 trade partners and media guests to an enthralling and sumptuous CNY campaign launch gala dinner. Guests were captivated by the adaptation of the vibrant and colourful bottle caps and cans in red, green, pink and blue which painted a colourful ambience and celebratory festive mood.

Guests experienced the true CNY festive cheer as they engaged in the ongoing activities and promotions of Carlsberg’s “Prosperity Begins With A POP!” campaign carried out across pubs, restaurants, food courts, coffee shops as well as super-and-hypermarkets.

“Proud to be in the forefront of innovation, we celebrate this CNY with not just one colour – red but three, adding vibrant green, pink and blue - to Carlsberg and Carlsberg Smooth Draught bottles and cans, giving a modern twist to the four Chinese greeting messages of Prosperity, Happiness, Wealth and Good Luck!” Lars Lehmann, Carlsberg’s Managing Director, said in his opening address.

Guests engaged in various fun and exciting activities like having a first-hand experience at the replicated “Probably The Best CNY Shopping Experience – You Shop, Carlsberg Pays!” booth where they got to “POP” a giant Carlsberg Smooth Draught can to stand a chance of winning RM800 worth of groceries all paid for by Carlsberg and beers!

Back by popular demand for the third consecutive year, “Probably The Best CNY Shopping Experience” activations will be held at participating supermarkets and hypermarkets on 12, 13, 19, 20, 21, 24, 26 and 27 January 2019. Thus far, 65 winners got lucky at the activations that took place on 30 December, 5 and 6 January winning the Grand Prize of groceries all paid for by Carlsberg!

Check your forecast for 2019 on CarlsbergMY’s Facebook page as renowned Feng Shui consultant Dato’ Joey Yap unveils his predictions for the 12 Chinese Zodiac signs in relation to the elements of Prosperity, Happiness, Wealth and Good Luck.

Stand a chance to win fantastic grand prizes consisting of electronic mahjong table sets that auto shuffles and sorts the game tiles that comes in two sets for convenience and hassle-free enjoyment! Other exciting prizes like limited edition mahjong sets, RM100 ang paus and playing cards are up for grabs too! All you need to do is check the winning icon under the bottle caps when enjoying Carlsberg and Carlsberg Smooth Draught big bottles at coffee shops and food courts. 

Own a mahjong set by topping up RM88 when they buy two cartons of Carlsberg or Carlsberg Smooth Draught AND one carton of Somersby (any variant) OR one carton of Kronenbourg 1664 Blanc. Meanwhile, Tesco is giving away FREE mahjong sets when consumers spend RM600 on Carlsberg Malaysia products.

“Prosperity Begins With A POP!” also at bistros, restaurants and pubs when consumers enjoy Carlsberg or Carlsberg Smooth Draught to get a deck of playing cards and stand to win a RM100 beer voucher!

It was a memorable event for guests as they took home a timely personalised gift pack each containing Carlsberg and Carlsberg Smooth Draught featuring the four festive colours with their zodiac and names calligraphed on it.

For more info and T&C, check out www.facebook.com/CarlsbergMY or visit www.probablythebest.com.my.

Press

If you represent the media - print, online, radio or tv - please address enquiries concerning Carlsberg Group to:

Corporate Communications and CSR Assistant Manager

May Ng

Tel 03-5522 6404 Email may.yk.ng@carlsberg.asia

Managing Director Lars Lehmann, Chairman Datuk William Toh flanked by the management team of Carlsberg Malaysia officiated Carlsberg’s CNY campaign “Prosperity Begins With A POP!” which runs till 17 February 2019 nationwide. L-R: Lew Yoong Fah, Piotr Zajac, Gary Tan, Datuk William Toh, Lars Lehmann, Pearl Lai, Felicia Teh, Caroline Monreau and Lim Chee Keat.

Some 500 guests attended the media and trade launch at HXC Pudu, KL as Carlsberg brought to LIVE its “Prosperity Begins With A POP!” campaign featuring vibrant and colourful colours – red, blue, pink and green.

Carlsberg’s CNY campaign “Prosperity Begins wishes consumers an abundance of Prosperity, Happiness, Wealth and Good Luck in vibrant red, blue, pink and green colours across its limited-edition packaging including bottles and cans.

Guests captured their best moments on personalised e-greeting card by Carlsberg that they can send to family and friends spreading the festive cheer.

Guests got to play the “Probably The Best CNY Shopping Experience – You Shop, Carlsberg Pays” walking home with happy faces as they won great prizes including RM800 worth of groceries and beers!

Held across nationwide, check out the next Probably The Best CNY Shopping Experience locations held at participating supermarkets and hypermarkets this coming weekend on 12, 13, 19, 20, 21, 24, 26 and 27 January 2019.

Check your forecast for 2019 on CarlsbergMY’s Facebook page as renowned Feng Shui consultant Dato’ Joey Yap unveils his predictions for the 12 Chinese Zodiac signs in relation to the elements of Prosperity, Happiness, Wealth and Good Luck.

Lars Lehmann leading the Yee Sang toss at the launching ceremony of “Prosperity Begins With A POP!” with guests.

To liven up the CNY festive mood, guests mingled and had fun as they tried their hand at the electronic mahjong tables that auto shuffles tiles for convenience and hassle-free enjoyment.

Carlsberg Malaysia celebrated the record-breaking of half a billion school building funds the Top Ten Charity Campaign (Top Ten) – its longest running fund raising charity campaign - accumulated over the last 30 years for approximately 650 schools. The artists line-up for this year were also introduced at the launch, as the Top Ten artistes performed a CNY medley.

Oriental Somersby Yee Sang

Kronenbourg 1664 Blanc Lobster Salad

Asahi Superior Soup with Scallop

Carlsberg Smooth Draught Braised Abalone

Carlsberg Steamed Estuary Grouper

Connor's Pork Ribs

Carlsberg Superior Chicken Rice