Shah Alam, 2 June 2021 – While the Harvest celebration will be a low-affair this year amid the nationwide MCO, Carlsberg lifted the spirits of close to 500 winners from its CELEBRATE Abundance Harvest campaign. For the first time ever, Carlsberg launched a series of Harvest-themed cans across Carlsberg Danish Pilsner and Carlsberg Smooth Draught to usher the Kaamatan and Gawai festivals. Kickstarted in March, Carlsberg’s Harvest promotion offers attractive merchandise including electronic gadgets to help beer lovers stay connected with their loved ones while apart amid the pandemic.

The most anticipated annual festival in Sabah and Sarawak, Harvest, is inevitably another quaint affair this year amid the nationwide full movement control order (MCO). This may dampen the spirits of celebration to some, but to Carlsberg consumers, this Harvest festival was made better for approximately 500 Sabahans and Sarawakians. Seize the opportunity to win as the Harvest promotion at selected outlets in Sabah and Sarawak ends 30^th June 2021!

In pursuit of offering better enjoyment of beer occasions through celebration, Carlsberg pulled all stops to celebrate the festival of abundance with consumers. Some 40 lucky weekly winners from Borneo were all smiles receiving a Samsung Galaxy Tab S7 worth RM3,299 while some 454 won a Samsung Galaxy Watch 3 worth RM1,799. In addition, hundreds of exclusive Harvest-themed Carlsberg jersey and inverted umbrellas were also redeemed.

Caroline Moreau, Marketing Director of Carlsberg Malaysia said, “We are mindful of consumers’ sentiment this Harvest amid the pandemic and we believe that it is important to keep the traditions of celebrating the bountiful Harvest Festival with our consumers in Sabah and Sarawak. Carlsberg’s CELEBRATE Abundance campaign aims to inspire everyone to celebrate Harvest as one, and we are pleased that this was brought to life through our promotions which has uplifted spirits amid the pandemic. We wish all who are celebrating a blessed Harvest and may their celebrations be filled with abundance of food and culture with their family and friends - no matter how far apart we may be”.

The Harvest festivals remain memorable to many including our joyful winners who won Samsung electronic gadgets as they commended on the beautiful Harvest can packaging. Nelson Tang and Chee Seng Kui took home a Samsung Galaxy Tab S7 just by spending RM30 and above on Carlsberg at participating supermarkets and convenient stores which ended 31^st May 2021.

Nelson Tang Yung Zai from Sabah reminisced the exuberant market fairs he attended with his peers and even made new friends. “Unfortunately, the celebration is subdued this year given the current circumstances. I made my regular Carlsberg purchases at a local 99 Speedmart for Harvest celebration and it was a wonderful surprise when I was notified as one of the winners!”, exclaimed the 30-year-old.

One of our loyal drinkers Chee Seng Kui misses the catch-up sessions with his friends at the local coffee shops over a beer. “I have been a regular drinker of Carlsberg and I especially prefer the Carlsberg Smooth Draught for its smooth brew. While I have yet to experience Harvest myself, I could resonate with the beautiful tribal cans and wish those who celebrate a happy Harvest. Thank you, Carlsberg!” said the 49-year-old from Kuching.

Winners Wee Nyuk Ping and Thambirethnam Balasundram won the Samsung Galaxy Watch 3 for purchasing RM90 and above of Carlsberg products. This promotion is applicable to takeaways at participating restaurants in East Malaysia subject to the SOPs, and is now extended till 30th June 2021.

53-year-old Thambirethnam Balasundram who hails from Penang has been residing in Sarawak with his family. “My wife is of Iban descent. At the stroke of midnight, I would usually be celebrating Dayak with the family over great food and drinks. I miss occasions likes these where everyone gathers to celebrate the festival of abundance. This time round, I will be celebrating Harvest apart from my spouse as she is in Kuching while I am in Miri where duty calls. Nonetheless, I am glad that Carlsberg is keeping the celebrations in tune with these limited-edition Harvest cans!”, quipped Balasundram, a loyal drinker of Carlsberg.

Wee Nyuk Ping who hails from Kuching, Sarawak was enjoying a humble night out with her friends at a bar in City One when dine-in was allowed said, “I enjoy spending time with my friends after a long day at work over a beer. Being a loyal fan of Carlsberg for many years, this is the first time I have ever won in Carlsberg’s promotion. I’m very happy over this win as my numerous participations have finally paid off!”, said the 43-year-old.

In light of the current MCO, the promotion at participating food courts and coffee shops is also extended till 30^th June 2021 subject to the SOPs. Collect 18 bottle caps to redeem a Harvest-exclusive Carlsberg jersey or 36 bottle caps to redeem a Harvest-exclusive Carlsberg inverted umbrella. Applicable to big bottles of Carlsberg Danish Pilsner or Carlsberg Smooth Draught purchases, win jerseys and umbrellas that are available in green, white and grey colours.

Visit www.probablythebest.com.my to find out more about ongoing promotions by Carlsberg. ‘Like’ and ‘Follow’ @CarlsbergMY on Facebook and Instagram for Carlsberg’s latest activities and giveaways.