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Connor’s Challenge is back with greater satisfaction shared

Free 60,000 half pints Connor’s Stout Porter “Just Made Right” for draught stout lovers

Shah Alam, 13 September 2017 – Back by popular demand, the much-anticipated ‘Connor’s Challenge’ invites draught stout lovers to share their satisfaction of Connor’s Stout Porter this September. Connor’s believes the act of sharing amplifies its brand promise of delivering a “Just Made Right” experience. When one shares a truly satisfying experience with the other, it simply brings greater satisfaction. The second phase of ‘Connor’s Challenge’ campaign will give away 60,000 half pints (250ml) for stout lovers and a friend they bring along to enjoy the brew, free-of-charge!

Connor’s Stout Porter, a premium draught stout brewed locally for greater freshness, delivers greater satisfaction for discerning stout drinkers. The brand grew from strength to strength this year, mainly contributed by the success of the first phase of ‘Connor’s Challenge’ campaign. Held in April this year, it received overwhelming response with 80% of stout drinkers who took up the challenge, were satisfied with the taste, texture and aroma of Connor’s Stout Porter despite the money back guarantee option. That’s not it! Over 7,000 ‘Connor’s Challenge’ t-shirts were given away. It was an impactful brand engagement and sampling exercise “Just Made Right” for stout drinkers.

Marketing Director of Carlsberg Malaysia Charles Wong shared: “Building on the success of ‘Connor’s Challenge’ campaign, we aimed to elevate Connor’s “Just Made Right” brand promise by inviting stout lovers simply share the satisfaction they have for the brew with a friend. To get a free half-pint in 250ml glass of Connor’s Stout Porter, all they need to do is to show up with a friend at the Connor’s affiliated bars, pubs and restaurants and register for the challenge. It is a “Just Made Right " promotion that promises satisfaction guaranteed for stout drinkers”.

What are you waiting for? It is on first-come, first served basis! If you’ve “done it” and “love it”, purchase three (3) full pints in 500ml glass of Connor’s Stout Porter and you can walk home with a limited-edition Connor’s T-shirt to show that you are a proud Connor’s Challenger. The Connor’s Challenge campaign runs from 1 to 30 September, and is applicable at selected participating outlets only.

For more information or to check out the full list of participating modern bars, restaurants and cafes nationwide, please visit www.facebook.com/ConnorsMY.

Press

If you represent the media - print, online, radio or tv - please address enquiries concerning Carlsberg Group to:

Corporate Communications and CSR Senior Executive

May Ng

Tel 03-5522 6404 Email may.yk.ng@carlsberg.asia

Corporate Communications and CSR Manager

Ezra Low

Tel 03-5522 6431 Email Ezra.YY.Low@carlsberg.asia

Connor’s wants you to encourage the spirit of sharing, and is giving away 60,000 free half pints when you share the satisfaction!

Enjoy a free half pint on Connor’s by simply sharing the satisfaction with your friends. It’s too good to be missed!

For a truly satisfying and unpretentious experience, take on the Connor’s Challenge and savour a brew that is just made right.

Share the satisfaction by bringing your friend to the nearest participating outlet and enjoy a free half pint of Connor’s each!