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Connor’s Continues to Deliver Promise of a Taste “Just Made Right”

Connor’s received 96% satisfaction rate by stout lovers, recruited more than 12,000 Brand Ambassadors and bagged Gold for Best Engagement Strategy

Shah Alam, 10 October 2018 – Connor’s Stout Porter’s ‘Stout Challenge’ received an impressive 96% satisfaction rating from Malaysian drinkers who took part in the blind-taste ‘Stout Challenge’ validating the brand promise of delivering a taste “Just Made Right”.

Held nationwide in September for the second time this year, the ‘Stout Challenge’ successfully recruited 12,000 Brand Ambassadors nationwide where live on-ground engagements took place at 80 hot spots in KL, Selangor, Ipoh, Penang, Malacca and Johor.

Curious consumers and passers-by were introduced to the natural quality ingredients used to brew Connor’s, learned the right way to pour a perfect pint and rated the unbranded brew. Further elevating the experience, stout lovers who took up the challenge were rewarded with a voucher for a FREE pint of Connor’s redeemable at participating outlets.

The ratings from the challenge is an affirmation that consumers love Connor’s Stout Porter’s carefully concocted brew, infused with a blend of unique flavours, roasty undertones with a gentle caramel note that delivers a crisp texture that balances the bitterness and robustness.

“We strongly believe in our premium draught stout hence the promise of a taste “Just Made Right”. Proven by the success of Connor’s blind-taste ‘Stout Challenge’ having received a 93% satisfaction rate, followed by recruiting an additional 12,000 Brand Ambassadors with an engaging marketing experience, we are glad to see that the unbranded challenge made a positive impact to discerning draught stout drinkers,” said Charles Wong, Marketing Director of Carlsberg Malaysia.

As a testament to the success of the Stout Challenge, the unbranded activation by Connor’s clinched itself a GOLD award for Best Engagement Strategy for a Male Audience, SILVER award for Best Customer Experience and a SILVER award for Best Use of Experiential/Live Marketing at the Loyalty & Engagement Awards 2018 by Marketing magazine in Singapore.

Yet to taste the widely acclaimed draught stout by Connor’s? You’ve got to taste it to believe it! Head to participating bars, pubs and restaurants and join thousands of others who have tasted it and affirm that the Connor’s Stout Porter is “Just Made Right”.

For more on Connor’s Stout Porter, visit www.facebook.com/ConnorsMY.

Press

If you represent the media - print, online, radio or tv - please address enquiries concerning Carlsberg Group to:

Corporate Communications and CSR Senior Executive

May Ng

Tel 03-5522 6404 Email may.yk.ng@carlsberg.asia

Connor’s ‘Stout Challenge’ recruited 12,000 happy Brand Ambassadors nationwide!

An impressive 96% satisfaction rating from drinkers who took part in the blind-taste test.

The unbranded ‘Stout Challenge’ by Connor’s activated in 80 hot spots in KL, Selangor, Ipoh, Penang, Malacca and Johor.

Curious consumers learned the natural quality ingredients used to brew Connor’s which are Brown Malt, Caramel Malt, Lager Malt and Roasted Barley.

A taste “Just Made Right” for stout lovers to redeem their FREE pint of Connor’s.

Pouring a perfect pint of Connor’s Stout Porter.